Key Questions Need to be Answered After Google Delays the Cookiepocalypse
After 18-months of handwringing, claims and counterclaims, plus overall confusion, Google has granted what many in ad tech have prayed for: a reprieve from phasing out third-party cookies. Google's Chrome browser was initially slated to withdraw support for the cornerstone of behaviorally targeted advertising next year, but this week it issued a revised timeline with...