Ralph Lauren is jumping into the $200 billion gaming industry after it dropped a new spot starring Swedish League of Legends gamer Martin Larsson, better known as Rekkles (pronounced "reckless"). Top line Ralph Lauren will partner with G2 Esports, the team that Larsson plays for, outfitting the entire esports team and kicking off a broader...
Supply-side platform Magnite is laying off roughly 6% of its staff following the completion of its acquisition of SpotX, according to internal communication viewed by Adweek. The company is reducing headcount by nearly 60 employees across all departments, and it's eliminating 45 open positions across SpotX and Magnite, according to the internal note, as part...
In a year when the need for business transformation was a priority for companies like never before, this Cannes Lions category was certain to be hotly contested. The newly introduced category aims to recognize the important work that organizations have done as they make their mark on the world and to celebrate the creativity that...
Demand for condoms has declined following orders to shelter in place. There was "a lot less sex in the second quarter" of 2020, Matthew Farrell, CEO of Church & Dwight, the maker of Trojan condoms, said during a company presentation in September. As restrictions ease across the country, however, revenue is returning to the category....
Comcast wants visitors to view its Xfinity retail stores as "digital playgrounds" where the cable operator can be regarded as a source of entertainment and advanced technology for subscribers even when they're off the couch. The experiential campaign, created by IPG's Elephant, is currently running at 472 of the company's 540 retail outlets through July...
BuzzFeed is the latest digital media business going public via the special purpose acquisition company route, giving the publisher an implied valuation of $1.5 billion. BuzzFeed is merging with shell company 890 Fifth Avenue Partners, which holds $288 million in cash in its trust account after an IPO earlier this year. As part of the...
The two words every publisher wants to hear? "Subscriber retention." As publishers gradually shift their focus from attracting new subscribers to keeping current ones satisfied, Bloomberg Media has begun experimenting with offering subscriber-only content related to its free, talent-driven products, such as its newsletter and podcast Odd Lots. While claims about retention rates require time...
Mat Baxter is leaving Initiative but staying with the IPG Network, having today been named global chief executive officer at Huge. Baxter moves over from IPG's Initiative, where he was most recently chairman. In his new role, Baxter will lead the agency of more than 1,200 people across a dozen markets. Baxter takes over from...
Google search is a utility that has become wallpaper in many people's work and lives. But the queries typed into the search engine can also reveal our secrets, worries and hopes. Google has tried to bridge that emotional connection with its recent campaign celebrating summer and the easing of lockdown in the U.K. "What Are...