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Новости за 08.06.2021

Walmart+ Ups the Ante With a New Prescription Benefit

Adweek.com 

Walmart is adding a prescription savings benefit to its Walmart+ membership program, which is arguably the biggest benefit upgrade since the program launched in September 2020. Top line Through this prescription benefit, which the retailer is calling Walmart+ Rx For Less, members can "unlock exclusive savings on thousands of the most commonly prescribed medications," the...

Agency No Fixed Address Helps Kids Share the Pandemic and Become Museum Artists

Adweek.com 

Child's art is moving from their parent's refrigerators to one of North America's most high-profile museums. Canada's Royal Ontario Museum (ROM) is joining forces with the agency No Fixed Address (NFA) to curate a real-time experience that captures the unique perspectives of children and teens living through the pandemic. While there are a number of...

Publicis Groupe Reorganizes Media Leadership Team

Adweek.com 

Publicis Groupe is rejiggering its U.S. Publicis Media leadership team with an array of new titles to round out its C-suite. Michael Epstein departs the Dentsu network to join Starcom as its new CEO, U.S. Epstein, the former CEO of Carat Global, is well-known for his digital transformation as he rose through the ranks at...

YouTube: How to Delete a Short

Adweek.com 

YouTube Shorts, YouTube's version of Instagram Reels or TikTok, allows users to share short, vertical videos that can be viewed in the Shorts section of the YouTube mobile application. If you ever upload a YouTube Short and later decide you want to delete it, our guide will show you how this is done. Note: These...

Pinterest Kicks Off ‘Show Your True Colors’ Campaign, Adds Profile Pronouns

Adweek.com 

Pinterest will add the ability in the coming weeks for both Pinners and business accounts to self-select pronouns and add them to their profiles, where they will appear adjacent to the user name. The discovery platform is marking Pride Month with its "Show Your True Colors" campaign, with the aim of driving action, celebration and...

Snap Debuts Holiday Shopping Insights and Research Hub for Marketers

Adweek.com 

Yes, already: Snap Inc. is helping marketers set their plans for the holiday shopping season with a new insights and research hub providing data on the value of Snapchatters to brands during their most pivotal time of the year. Snap calls the holiday season the "Celebration Cycle," saying that it represents a cycle of users...

Molson Coors Wants Its First U.K. Hard Seltzer to ‘Burst Onto the Seltzer Stage’

Adweek.com 

Molson Coors wants to capture the attention of consumers who revel in self-expression to persuade them to experience its first U.K. hard seltzer, Three Fold. To do that, the beverage brand launched a $7 million (5 million pound) campaign showcasing the liberation of movement. The new hard seltzer combines sparkling water, natural fruit flavor and...

As Americans Plan Summer Vacations, RV Renting Is Suddenly a Hot Business Model

Adweek.com 

Though it's unlikely that many American viewers have watched it, ViacomCBS' Channel 5 in the U.K. boasts a lively little reality program called Rich Kids, Skint Holiday. The setup: Pluck trust-fund teens from their luxurious homes and send them on "budget-conscious jollies" with ordinary people. A recent episode of particular note featured Hattie Garment, a...

Anheuser-Busch Captures the Joy of Reconnecting Post-Lockdown in Aspirational Ad

Adweek.com 

As we approach major milestones in the ongoing battle against Covid-19, Anheuser-Busch is teaming with the White House to get more people vaccinated. Via its "Let's Grab a Beer" platform, the brand is promising a free beer, seltzer or nonalcoholic beverage to adults age 21 and up if the White House meets its recently announced...

The One Club Names 72andSunny Founder Glenn Cole as Chairman

Adweek.com 

The One Club for Creativity elected Glenn Cole, co-founder and creative chair of 72andSunny, to chair its board, succeeding FCB global CCO Susan Credle. Announcing the new leadership to its National Board of Directors, The One Club named Cole as chair alongside Pum Lefebure, the co-founder and CCO of Design Army, who will serve as...


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