Sustainability and environmental consciousness have taken center stage as leading factors in consumer purchasing trends. As a result, brands are taking an increased interest in their sourcing of materials and products in an effort to improve their environmental actions. Leaders from Everlane, Imperfect Foods, and IKEA discussed their growing sustainability efforts and plans for the...
As one of the most recognizable brands in the world, Morton Salt has served the food industry for more than a century and established itself as North America's leading producer and marketer of salt. How has the Chicago-based brand managed to remain relevant in these digitally-charged times? The company's chief marketing officer, Denise Lauer, spoke...
Unprecedented disruption has required marketers to reimagine longstanding strategies amid accelerated changes in consumer needs and the consumer experience as a whole. Raja Rajamannar, Mastercard's Chief Marketing and Communications Officer and President, Healthcare, shared his insights on inspiring and achieving breakthrough work and how he envisions the fifth paradigm of marketing to unfold at this...