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Новости за 10.06.2021

Following BMW Hire, German Comms Agency Looping Group Expands Into UK

Adweek.com 

With its pitch win and appointment by BMW Group to support its digital marketing communications, Looping Group, a German communications and production company with offices in Berlin, Hamburg and Munich, has expanded into London. The opening follows BMW's decision in April to form a specialized agency unit, The Game Group, as it streamlined its agency...

UK Advertising Census Reveals Industry Views on Equality

Adweek.com 

According to an industry census, much of the U.K.'s advertising sector believe their companies are taking steps in the right direction when it comes to being more inclusive. However, there were continuing issues highlighted when it came to gender equality. The "All In Census" was founded as a collaboration between industry bodies the Advertising Association,...

Vaccine Confidence Project Forms Alliance for Advancing Health Online

Adweek.com 

Facebook committed $20 million to multiyear initiative the Alliance for Advancing Health Online, which is being spearheaded by the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine with the help of several partner companies and organizations. Other partners in the initiative include the Bay Area Global Health Alliance, the CDC Foundation,...

Exclusive: CPB Has Lost Key Clients Hotels.com and Fruit of the Loom

Adweek.com 

A decade ago, Crispin Porter + Bogusky seemed practically unstoppable. But in 2021, the storied agency is facing steep obstacles and an uncertain future. Adweek has learned that CPB, which lost its coveted Dominos account in 2020 and has seen a rotation of agency leadership in recent years, has now lost key clients Hotels.com and...

Mother London’s Ana and Hermeti Balarin Are Moving to Wieden+Kennedy Portland

Adweek.com 

Wieden + Kennedy Portland has recruited Ana and Hermeti Balarin, the widely celebrated executive creative directors of Mother London. The pair, who joined Mother as interns in 2007, were made ECDs in 2015 and were the first to reach that level in the agency's history. They will retain the ECD titles at their new agency....


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