NBCUniversal has joined The CW by completing its negotiations for this year's upfront. "We have a couple things to mop up, but we're pretty much done," NBCUniversal CEO Jeff Shell said Monday morning at the Credit Suisse Investor Conference. "It was the strongest upfront I think probably in the history of NBCUniversal," said Shell. "We...
TikTok users with business accounts can view analytics related to their content and profiles within the TikTok mobile application. For instance, they can view data related to engagement, their profile's growth rate and more. Our guide will show you how to access the analytics dashboard in the TikTok mobile app. Note: These screenshots were captured...
When content heats up BuzzFeed this summer, BuzzFeed Community contributors behind that content may see some extra spending money from the publisher's "Summer Writers' Challenge." For an eight-week period from June 15 through Aug. 15, an unlimited fund will award BuzzFeed Community contributors payouts of $150 to $10,000 for high-performing posts. BuzzFeed Community is a...
TikTok users with business accounts have the option to add a website URL to their profiles. Our guide will show you how this is done. Note: These screenshots were captured in the TikTok application on iOS. Step 1: On your TikTok profile, tap the "Edit profile" button. Step 2: Tap "Add your website." Step 3:...
Realizing that TikTok videos don't really fit with specific categories in the Cannes Lions Awards, which will be presented next week, the video creation platform is showcasing its creators through its own celebration, the #CreativityForGood hashtag challenge. To participate in the challenge, creators can produce a TikTok-style campaign or ad for one of the nonprofit...
With over 30 million people in the U.S. moving each year (and likely even more due to the pandemic) and spending on average $9,000 per move, mover marketing is a significant revenue opportunity for brands to engage with this lucrative market. Movers spend billions of dollars per year on numerous products and services, some more...
Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays. Siobhan Fitzpatrick, chief digital and marketing officer for Virgin Atlantic, said the company is investing in the...
One of the most important elements of Cannes Lions, the annual advertising festival that usually takes place in the south of France, is the opportunity it offers the international mixture of people to catch up or make new acquaintances. That it has not run for two years, for that reason alone, it is a genuine...
When Grace Wells created a TikTok account last April, she was hoping to sharpen her videography skills, keep busy during quarantine and maybe find a few people to appreciate her work. Wells soon rolled out "Making Epic Commercials for Random Objects," a series of fake ads that made even the most mundane products seem desirable....
It's advertising award season and we have all the info on this year's big winners so far. Host David Griner is joined by our new co-host Shannon Miller to discuss the campaigns that are getting the most recognition at shows like D&AD, The One Show, and ADC. Plus, a preview of Adweek's 'Adweek at Home'...