Music from Universal Music Group artists can now be included in Snapchat creative tools, such as augmented reality lenses and Snapchat Sounds, following a multifaceted global agreement between Snap Inc. and the music giant. UMG's entire recorded music catalog is now available worldwide on Snapchat Sounds, including via search and curated playlists, and the company...
Oreo is increasingly prepared for existential threats from space. In 2020, the brand--with agencies The Community and 360i--created an underground Arctic vault to protect a cache of Oreos from an apocalyptic meteor strike. Luckily, asteroid 2018 VP1 soared harmlessly past Earth, and Oreo's doomsday vault was named by Adweek readers as their favorite marketing stunt...
For many LGBTQ+ people, coming out is a lifelong process that occurs over every sector of their lives. Yet, saying it to family and friends is often the hardest, and the responses an LGBTQ+ person receives can make or break relationships for years to come. Continuing its partnership with the United States' first organization for...
ATTN:, a media company that bridges entertainment with topical issues, reached a year-long content partnership with TikTok in April, and this week, it opened the doors to a new studio that provides consulting, creative and production services for brands who want to follow its path to success on the video creation platform. TikTok turned over...
Earlier this week, activists gathered at the Stonewall Inn--the Greenwich Village bar known for its critical role in the LGBTQ+ rights movement--to pour a bunch of beer out onto the pavement. These pour-outs weren't tributes to lost friends, though. Instead, the activists were emptying Stonewall's inventory of everything belonging to beer giant Anheuser-Busch--popular brews like...