Enterprise platform Workplace From Facebook unveiled a refreshed brand identity Friday, adopting iris as its new primary color. The new look was developed by Workplace From Facebook's in-house brand team, and creative director Helin Kotan said in a blog post that the goal was "to help communicate a mature, confident and purposeful brand." Kotan said...
As Pride Month kicks off this year, many brands are again facing well-deserved accusations of "rainbow-washing" and insincerity from the LGBTQ+ activists and allies. Because despite nearly ubiquitous corporate messaging in support of Pride, 2021 has been a record-breaking year for the number of anti-trans bills introduced in dozens of state legislatures across the country--bills...
Group Nine Media, publisher of NowThis, PopSugar, The Dodo, Thrillist and Seeker, is making a play for direct-response ad budgets, and it's seeing encouraging early returns. The publisher launched its performance marketing solution, G9 Direct, in October and has billed it as a performance marketing agency that sits within the existing ad sales team. Using...
Criteo unveiled a new look logo this week coinciding with its annual investor day where the ad-tech company aimed to telegraph its resilience given the imminent decline of third-party cookies. Top line Criteo has been historically reliant on third-party cookies for its core ad retargeting offering with its brand-refresh emblematic of its intention to show...
Facebook responded to the ruling on former President Donald Trump by its independent content oversight board, paving the way for his potential return to Facebook and Instagram Jan. 7, 2023--two years from the date when his accounts were suspended. The oversight board weighed in last month, upholding the social network's decision to suspend for his...
Spring, the merch ecommerce company formerly known as TeeSpring, and link-in-bio service Linktree have announced a new agreement that allows digital creators to host virtual storefronts within their social profiles. Top line The integration allows influencers to curate a selection of their merchandise to sell within the Linktree site listed in their profile, which serves...
Delaney, a 24-year-old woman living in Texas, hadn't heard about Frito-Lay's direct-to-consumer platform Snacks.com until her brother's girlfriend told her about it last Christmas. Interested, she visited the site and purchased a variety pack containing her choice of the company's potato chips, including Lay's dill pickle, Lay's salt and vinegar and Ruffles cheddar and sour...
It's National Donut Day, which means free donut offers abound from the usual suspects, including Dunkin', Krispy Kreme and Tim Hortons. (This year, even frozen pizza brand DiGiorno is getting in on the action with what it calls a "DiGiornut.") Brands capitalizing on lesser-known holidays like Donut Day dates back at least six years, when...
Facebook is yet again feeling the tight grip of antitrust regulation. Top line The platform is facing another set of investigations from U.K. watchdog the Competition and Markets Authority (CMA) and the European Commission, the European Union's antitrust enforcer. Both are concerned about whether Facebook uses the data it collects from its nearly 3 billion...
Since the pandemic hit early last year, Americans have been participating in online workout sessions, ordering new fitness equipment and gear to their homes and making do with what they have. A new study from Orangetheory Fitness, however, shows that 68% of people say their fitness routine took an understandable hit. Top line Seven in...
To satisfy pandemic-induced cravings for Butterbeer or to replace the broken wand that has left your life devoid of magic, Warner Bros. opened the doors to its first and only flagship Harry Potter store in New York City. To accommodate fans of the book series, theatrical play and movies, the location boasts three stories and...
iHeartMedia and Procter & Gamble are incorporating personalized video platform Cameo into their "Can't Cancel Pride" campaign. The mission of the campaign is to raise funds for organizations supporting the LGBTQ+ community, and celebrities are pitching in by joining Cameo and enabling fans to purchase personalized video messages, and then donating 100% of their profits...
As the country starts to reopen and businesses start to welcome their employees back to the office, it's hard to forget that the last year presented many challenges for everyone. For many of us, working from home became the new normal and a recent survey from the Pew Research Center shows that 54% of workers...
Disney Advertising Sales is continuing the conversations on multicultural and inclusivity initiatives from the upfronts, launching the Accelerator Program for minority-led businesses. Top line The program will offer 10 minority-led businesses custom advertising strategies, creative consultation and advertising opportunities with the aim to drive businesses forward and help appeal to customers. Between the lines "We're...