Tumblr is restricting access to some content via its iOS application in order for the app to remain eligible for download via the Apple App Store. The changes affect specific types of sensitive content, including personal blogs that are self-flagged as "mature." Tumblr said in a blog post last week, "We want to make sure...
Twitter's sale of its MoPub mobile monetization platform to mobile application developer and technology platform AppLovin, originally revealed last October, officially closed Monday. The tab for the transaction was $1.05 billion in cash, and the MoPub platform--including advanced bidding, MoPub Marketplace and network mediation--will sunset March 31, with the MoPub dashboard and reporting available through...
What's the purpose of an ad agency? It's a bit of a loaded question for agencies and industry observers. Agencies are so much already and, in 2022, will continue to expand their services to creatively solve their clients' business needs. There are 13,000 ad agencies in the U.S. alone, doing everything from creating TV spots...
With at least 18 months on the clock until Google withdraws support of third-party cookies in Chrome, 2022 is shaping up to be the year the marketing and media industry really kicks the tires on alternative identifiers. While identifiers' viability for targeting audiences is on the docket, the consequences--intended or otherwise--of a global push for...
May 17, 2021, was one of the media industry's most transformative days in years. That day, on which AT&T announced it would merge its WarnerMedia arm with Discovery Inc., teed off what will likely become the media industry's next tectonic shift. While the deal isn't expected to formally close until midyear, the newly merged company--which...
If 2020 was a time when it became untenable for any marketer to avoid the deeply polarizing issues that upended life around the globe, from racial justice to sustainability to politics, 2021 forced a grand level of clarification about what a brand ultimately means. Marketers felt the force of consumers' explicit demands to take declarative...
Almost every programmatic player has cast a line in the CTV ocean, hoping to reel in a piece of the $65 billion in linear media spend that many view as up for grabs in the new streaming reality. Their hooks carry the same bait that provoked earlier waves of programmatic adoption: identity, automation, perfect measurement....
Between Charmin toilet paper NFTs and Whoppers with a side of digital coins at Burger King, 2021 was the year cryptocurrency and the technology surrounding it became inescapable in the marketing world. While brand marketers have long talked about the transformative potential of blockchain--the digital ledger system that serves as the backbone of cryptocurrency--the concept...
Creatively, 2021 was a year of mixed signals. Hot off of what initially felt like a turning point in experiential, which saw marketers heavily leaning on digital tools to connect with consumers from a safe distance, the industry wasted little time shifting back toward in-person activations. Then came Covid-19's delta variant. Then omicron. And amid...
On a list of most popular New Year's resolutions, exercise ranks near the top. But what working out looks like has changed for many Americans after nearly two years of on-and-off gym closures, quarantines and the mental challenges of living in a changed world. In its wide-ranging biannual trends report, full-service market research firm Provoke...
Over the last 22 months of unprecedented change across media, marketing and tech, we've learned to work in new ways and to tackle the inherent challenges of doing so as they arise--always with an eye toward the future, as uncertain as it may still be. Forecasting the year ahead is no small task, but it's...
When our editorial team prepared last year's Outlook issue, we started with a list of questions: What would the future of work look like? Would consumer habits change long-term? Would media spending rebound? Less than a year into the Covid-19 pandemic, many of those questions remained unanswerable. This year is different. We're beginning 2022 with...