NBCUniversal is gearing up for the 2022 Winter Olympics in Beijing, which will be held Feb. 2-20, and will present a Winter Olympics-record amount of programming across its linear, digital and streaming platforms. The company will air more than 2,800 hours of coverage on the NBC broadcast network, USA and CNBC cable networks, Peacock and...
A healthy dose of protein does the body good, especially after a sweaty spin session or a powerlifting extravaganza. But what if that grab-and-go snack bar tastes like a mouth full of sawdust? ONE Brands takes the concept to the extreme in a new fitness-centric campaign with a recurring sight gag: exercisers bite into protein...
In 2021, athletes like Simone Biles and Naomi Osaka helped start a national conversation about mental health in professional sports. Now, online styling service Stitch Fix is teaming up with another pro, tennis star Venus Williams, on a campaign meant to encourage amateur athletes to conquer the anxiety they feel working out in front of...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. More brands, more creators Let's start with one that might seem obvious: We've seen significant growth in the creator space over the last couple of years, with more creators reaching larger...
Tap dance may have an old-fashioned image, but Dutch denim brand G-Star has attempted to bring it into the 21st century by enlisting a choreographer known for working with Billie Eilish and Stormzy. The ad features two professional tap dancers: World Tap Champion Kamira Samuel and leading Broadway performer Lee Howard. Both performers are dressed...
Lingerie brand Savage X Fenty is opening its first brick-and-mortar location in Las Vegas, followed by four additional U.S. stores in January and February 2022. According to the Savage X Fenty website, the Vegas outpost will be located in the Fashion Show mall on the Strip. That store, along with another location in Los Angeles,...
France has committed to reducing greenhouse gas emissions by 40% by 2030. As part of its battle against climate change, car advertisers in the country will soon be required by law to include messaging that encourages viewers not to use their cars, a measure some in the industry have questioned in terms of effectiveness. The...
Snapchat introduced four new messaging features, which will roll out to Snapchatters "in the coming days" on Android and iOS. Chat Replies enable users to respond to individual messages in an ongoing chat by holding down on a message and tapping Reply, with Snap Inc. saying the new feature helps users keep conversations on track...
Not for the first time, sexual harassment and abuse in advertising came into the spotlight last year after executive Zoe Scaman published a searing expos? detailing the discrimination that she and other women have faced in the workplace. But since that outcry, little in the industry has changed, according to a hard-hitting campaign from a...
"Retail media" and "convergence" were among two of the biggest marketing buzzwords in 2021. Retail media networks seemingly mushroomed up out of nowhere, multiplied, expanded and got ever more sophisticated. As for convergence, the continued fusion between streaming, social media, commerce and livestream shopping made it hard to delineate one from the other when it...
Score one for the Federal Trade Commission in its ongoing antitrust lawsuit against Meta, as U.S. District Court Judge James Boasberg denied the company's second motion to dismiss, filed last October, ruling that the case may proceed. Late last June, Boasberg dismissed separate antitrust lawsuits filed against Facebook by the FTC and 48 state attorneys...
DoorDash co-founder and CEO Tony Xu was elected as an independent member of Meta's board of directors. Xu has been CEO and a member of the board of directors at DoorDash since May 2013, and he was appointed chair of the board in November 2020. Meta's board now consists of: Peggy Alford, executive vice president,...
Competition can be healthy, but there is no underselling the feelings of pride and togetherness that teamwork can bring. Playing the lottery is generally considered a solitary endeavor, but there's no reason it always has to stay that way. To that end, the New York Lottery's "Meet the Multipliers" campaign is showing consumers how group...
I love digital. It's shorthand for solutions. It's a medium. But it's also bigger than any channel. It's tactical tools, part of UX, fluidity and feel. But it's also powered culture. Digital has turned brands into memes. And put movies on streams. And your currency into the cloud. The reality is that digital is all...
When the content marketing and search engine optimization (SEO) teams at British energy supplier Ovo-owned SSE Energy Services were brainstorming ideas for their 2022 blog content calendar, little did they realize the reputational damage that would result. A recent post by the energy giant of heat-saving tips included cuddling a pet and eating porridge to...
When Kenya Barris created Black-ish in 2014, he kept his expectations low for the ABC sitcom: "we just wanted to get a show on the air," he recalled. Created by Barris, Adweek's Creator of the Year in 2018, Black-ish was based on his life and unflinchingly tackles many important issues, including systemic racism and the...