Even prior to the pandemic, which closed bars and canceled festivals, Pernod Ricard was starting to have doubts about event-based marketing. Internal research revealed the French spirits maker behind Kahl?a, Absolut and Jameson wasn't generating a desired return on investment. A better way to boost sales, it concluded, was to broaden its reach and get...
Meta vice president of global communications John Pinette left the company last Friday. Meghan Bobrowsky of The Wall Street Journal reported that Pinette alerted his colleagues about his departure in an internal post, writing, "Today will be my last day at Meta. I know the team will continue to thrive as you do some of...
Twitter Gaming took a look back at gaming-related chatter on the social network in 2021. Twitter said there were more than 2.4 billion gaming-related tweets in 2021, a 14% increase from 2020. The fourth quarter of 2021 was also the biggest quarter ever for gaming conversation on the platform. The most-tweeted-about video games in 2021...
Patricia Fili-Krushel joined the board of directors at Reddit, taking the spot of Sam Altman, who stepped down after seven years as a member. Fili-Krushel was most recently CEO of global think tank and advisory service Coqual, leaving that role in February 2021, but she is best known for high-level roles in the television sector,...
Branded content from creators can sometimes feel like insincere, dreaded interruptions from their regularly scheduled posts--especially when it's obvious that the creator has little attachment to the product or service they are promoting. Alex Morrison, who has been a champion of the creator economy long before it earned this name, is on a mission to...
We're kicking off the new year with our Outlook 2022 event beginning Jan. 11, but listeners of Yeah, That's Probably an Ad are getting a preview of what's to come in this week's episode. An all-star lineup of Adweek editors gathered to discuss what they expect to happen this year across marketing, agencies, the metaverse...
Clubhouse allows users to join Clubs from within its mobile application. These Clubs may host rooms that are focused on particular themes, such as traveling or sports. If you ever want to leave a Club that you've joined in Clubhouse, our guide will show you how this is done. Note: These screenshots were captured in...
T-Mobile USA's advertising unit announced today that it is buying Octopus Interactive, a network of interactive video screens inside Uber and Lyft, marking the telecoms company's entry into interactive out-of-home advertising. Octopus is the largest national network of its kind, according to a press release. The terms of the deal were not disclosed. "The beauty...
The bid to takeover M&C Saatchi by its director and deputy chair Vindoka 'Vin' Murria through her acquisition company AdvancedAdvT Limited (AdvT) has been described as an "unusual" situation, with shareholders said to be unimpressed by the move. Murria, who previously founded and was CEO of Advanced Computer Software Group plc, was appointed to the...
After the pandemic forced Protocol to lay off nearly one-third of its workforce just two months into operations, its reporting at the intersection of technology and policy has since proven fruitful. The advertising-supported publisher saw its 2021 revenue grow 150% from its 2020 figures, though it declined to share specific numbers. Protocol plans to add...
OpenAP is opening itself up to a new co-owner. Discovery has joined the advanced TV advertising company as a minority owner in the joint venture, alongside Fox, NBCUniversal and ViacomCBS. As part of the deal, two of Discovery's top ad sales execs will join OpenAP's board of directors: Jon Steinlauf, chief U.S. advertising sales officer,...
Bartle Bogle Hegarty has appointed one of U.K. advertising's top creative leaders as its new global creative chief. Alex Grieve, chief creative officer of London agency Abbott Mead Vickers BBDO, will join BBH as global and U.K. chief creative officer starting in April. Grieve will be based in London, BBH's founding office, and will also...
Rally, the privacy-first data-sharing platform from Mozilla, will team up with nonprofit newsroom The Markup on a research project to learn more about Meta's tracking infrastructure. Firefox users can join "Facebook Pixel Hunt" and help Rally and The Markup learn more about how Facebook tracks people, data it collects (including from people who are not...
Our quality of life may not be defined by our possessions, but there are certain purchases that are still rather significant. Your first car, first major appliance, first home--each can signal an important milestone or major shift in your life, especially if it's a bit of an upgrade. In Realtor.com's newest ad campaign, made in...
This past summer, the Ford Maverick went places where few trucks have gone before: a tray of crudites, an apartment roof, a laundry room counter. It even found itself as the object of desire for an eager Yorkie. The secret sauce? Augmented reality and TikTok, which helped a new Ford pickup truck defy the laws...