Tania Yuki didn't imagine that her role of a disgruntled customer would eventually lead to her becoming CMO of that same company. But that's exactly what happened to Yuki, Comscore's new CMO, who first joined the company back in 2008, overseeing cross media and video products. "I was recruited into Comscore the first time because...
Cupid may want to consider putting his bow down and picking up a smartphone instead, as Snap Inc. shared some data related to how Snapchatters celebrate Valentine's Day on its platform. Snap wrote in a blog post, "Snapchatters love Valentine's Day, but since the holiday only lasts a day or two, timing is everything. Advertisers...
The annual Sundance Film Festival--virtual for the second straight year because of Covid-19--is still a showcase for brands like Acura, a longtime sponsor that's dropping a new campaign this week as part of the renowned event. The carmaker will lean further into entertainment versus a typical direct-sell message, intending to make its content more of...
All public videos posted to Instagram from this day forward can be tapped for the Remix feature Instagram introduced last March. The TikTok Duets-like feature had only been available for Instagram Reels videos. Creators who do not want their content available for the Remix feature can go to the Reels and Remix Controls setting and...
The times are changing, and so are M&M's well-known mascots. In an effort to better align with today's emphasis on inclusivity and belonging, the 80-year-old brand has given its cast of candy characters a modern makeover. "We took a deep look at our characters, both inside and out, and have evolved their looks, personalities and...
Walgreens' Patrick McLean is the latest chief marketing officer to step down from the role, as brands and personnel struggle with how to structure the job's functions and duties. McLean joined the drugstore chain in Nov. 2019 after stints at financial services companies TD Ameritrade and Capital One. He revealed that he was leaving Walgreens...
Following record levels of advertising spend in 2021, signs are that businesses will continue to step up their recovery plans from the Covid-19 pandemic in the U.K. with data suggesting that marketing budgets will see "considerable growth" this year, albeit perhaps not at the level of 6.2% previously predicted. According to industry membership body the...
The Messenger Kids application allows parents and children to turn on Dark mode to change the app's appearance. Our guide will show you how this is done. Note: These screenshots were captured in the Messenger Kids app on iOS. Step 1: Open the Messenger Kids app and tap your child's profile picture in the top-left...
Messenger Kids allows parents and guardians to create accounts for their children so that they can chat with friends and family without signing up for Facebook. By default, the Messenger Kids application will allow other users to view a child's contact list in order to help users connect within the app. However, you can stop...
Meta lifted the temporary ban on advertising medical masks that it imposed when the pandemic began in March 2020. The company said in an updated blog post, "In keeping pace with evolving guidance from governments and health authorities recommending that people use higher-grade masks, we are lifting our temporary advertising ban on medical masks. Advertisers...
We're still waiting to hear which A-listers will be popping up in Super Bowl 56 ads on Feb. 13, but at least one major star will be prominently featured in NBCUniversal's coverage of the game. Halle Berry is set to host the opening segment of NBC's Super Bowl kickoff show, an idea that Fred Gaudelli,...
Meta began the next steps of helping creators on Instagram monetize their efforts, kicking off a test of Subscriptions with a handful of creators in the U.S. Fan Subscriptions debuted on sister platform Facebook in June 2020, and the option was renamed Subscriptions last November. Meta CEO Mark Zuckerberg wrote in a Facebook post Wednesday,...
Despite some developments in making diversity in tech companies a higher priority, it's still clear that more needs to be done. Palm, an electronic technology company, is reminding us that real inclusion starts at a local level. In an effort to expand the technology space to local and underserved communities, Palm announces a new partnership...