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Новости за 21.01.2022

Why You Can No Longer Take 3 Months to Make Hiring Decisions

Adweek.com 

Top candidates are being snapped up at frenzied rates and businesses are realizing they must act faster to secure great talent. The best recruiting teams, once burned by slow decision-making, have squeezed hiring timelines to as short as 6-business days. Everyone else is missing out. Resignation numbers are staggering. According to a recent article, 4...

Chipotle Tests the Meatless Trend With Plant-Based Chorizo

Adweek.com 

Chipotle Mexican Grill has always positioned itself as the healthy alternative to burger-based quick serve and casual food chains. But as plant-based food items populate restaurant menus beyond Veganuary promotional stunts, the chain is trying out a plant-based chorizo for a limited time. The new meatless menu item is getting some support from sports media...

Messenger, Instagram Set Ghostbusters: Afterlife Movie Mate

Adweek.com 

The latest Movie Mate second screen chat experience for Messenger and Instagram covers Ghostbusters: Afterlife, the newest installment in the iconic Ghostbusters film franchise. Facebook Creative Shop, Instagram, Messenger and Sony Pictures teamed up on the project. The chat experience syncs with the film in real-time, and fans will see fun facts and be able...

Advertising in 2022: Time to Look Up

Adweek.com 

For those who haven't seen it yet, it should suffice to say the recently released Netflix film Don't Look Up is about the collective indifference and ignorance of the masses when it comes to a massive problem that stares them right in the face. The science is clear as day: the problem is real, and...

When Life Gets You Down, These Veggies Can Pump You Back Up

Adweek.com 

It's one of those days when you accidentally hit reply all. Or find out you're a meme, or forget to clear your browser history. Oof! At least there are some fortifying veggies available to you, with no trace of chemicals or regret, according to a new campaign from Bowery Farming. The leafy greens and herbs...

Special Edition: CMOs and the Culture Conundrum

Adweek.com 

"As a CMO, what keeps you up at night?" That's the question I've been asking the guests on CMO Moves for the past few months in an attempt to uncover one of today's biggest challenges for marketing chiefs. The answers were similar across the board, no matter the tenure of the CMO, no matter the...

Jon Hamm Is Mad, Man, as Apple TV+ Casts Everyone But Him

Adweek.com 

Jon Hamm should have his own show on Apple TV+, according to the actor himself. In the streamer's clever new spot+, the former Mad Men star finds himself home alone perusing the platform's content offerings, which seems to feature every actor in Hollywood except for him. "Hey Apple, did I do something to offend you?"...

Brands Are Overconfident With Their Privacy Approach

Adweek.com 

Most brands believe the future without third-party cookies will have a moderate or large impact on how they acquire customers, and their ability to deliver quality customer service to them, according to a report by customer engagement and data management Redpoint Global with the Harris Poll. While brands are setting plans in motion for this...



Criminal Minds and Lucifer Are Among 2021’s Most Streamed Shows

Adweek.com 

Step aside, The Office: The U.S. has a new most streamed show for 2021. Criminal Minds has overtaken the Steve Carell sitcom as last year's most streamed program in the U.S., according to new data from Nielsen. U.S. viewers watched nearly 34 billion minutes of the drama's 332 episodes on Netflix, a slight dip from...

‘Hurt All Constituents’: Fresh Concern Over Google’s Alleged Ad Auction Rigging

Adweek.com 

While the initial shock of Google's alleged manipulation of ad auctions might have subsided, the new details emerging are the most concerning, according to industry sources. Google allegedly used its control over the ad-tech stack to mislead advertisers and publishers about the prices in digital ad auctions, according to newly un-redacted allegations in an antitrust...

Walter Geer on the Importance of Having Tough DEI Conversations in Public

Adweek.com 

On Dec. 13, 2021, VMLY&R Executive Creative Director Walter Geer went live on Instagram with P&G's Chief Brand Officer Marc Pritchard to discuss the state of inclusion in the ad industry. The conversation was the latest in an intermittent series of fireside chats that Geer organizes independently. Anyone familiar with P&G's history of inclusive initiatives...

Messenger Kids: How to Download Sticker Packs

Adweek.com 

Messenger Kids allows users to send a variety of stickers in their conversations. By default, users have access to the emoji sticker pack, and they can also download additional sticker packs from the application's Sticker Store. Our guide will show you how to download and use sticker packs in the Messenger Kids app. Note: These...

Twitter Blue Adds NFT Profile Pictures

Adweek.com 

Add another perk to the list for subscribers to Twitter Blue, as the social network began rolling out the ability for people on iOS to use non-fungible tokens as profile pictures. Twitter Blue rolled out last November for Android, iOS and the web, giving subscribers in the U.S. ($2.99 per month) and New Zealand (NZD...

With 221.8 Million Global Subscribers, Netflix Still Has ‘Tremendous Room for Growth’

Adweek.com 

At the end of the year, Netflix reached nearly 222 million global subscribers, adding 8.3 million customers across the world. That's nearly double the 4.4 million it added a quarter ago, with 1.2 million coming from the U.S. and Canada, though slightly below its forecast of 8.5 million. Despite having over 100 million more global...

A Tech Brand Imagines a World That Hasn’t Been Reimagined At All in First Campaign

Adweek.com 

While it has been an integral part of our lives for decades, technology is essential to our daily lives now more than ever, thanks to a constantly changing and restrictive pandemic. Globant, a digital IT and software development company, is reminding us to continue adapting and reinventing. In an effort to show what the world...

Haunting Film From the Canadian Centre for Child Protection Traces the Impact of Abuse

Adweek.com 

[Sensitive content: This article discusses childhood sexual abuse. If you're struggling with your mental health because of this topic, please call RAINN: 1-800-656-4673 or the National Suicide Prevention Lifeline: 1-800-273-8255] Survivors of childhood sexual abuse can be haunted not just by their memories but by recordings of the crime that may still be distributed across...

Miller Lite’s Super Bowl Ad Will Air Exclusively in the Metaverse

Adweek.com 

With AB-InBev dominating the airwaves through its long-held exclusive rights to advertise alcohol in the Super Bowl, Miller Lite will take to the metaverse this year for its own Big Game party. The Molson Coors-owned brand will host what it calls an "authentic, communal bar experience" during the Big Game inside the virtual world-building platform...


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Елена Рыбакина

Прямая трансляция матча Елены Рыбакиной против экс-первой ракетки мира на «Ролан Гаррос»






Более 1,5 тысячи школьников из Химок сдали ОГЭ по обществознанию

Депутат Свищев: У меня нет информации о переносе Игр дружбы

Геймеры, СССР, Москва, 1947 год

В Москве 1 июня похоронили Анастасию Заворотнюк