For almost two years, air travel of any sort has been a hard sell. In Medellin, Colombia, however, Viva Air is making it look easy. Developed by Irelandia Aviation, the company behind low-cost Irish carrier RyanAir, the former VivaColombia was responsible for just 15% of all flights in Colombia before 2020. Once Covid-19 arrived, it...
Even as cable providers slowly cut ties with regional sports networks, RSNs are still prized by advertisers because they offer something few forms of media still can in 2022: Regular exposure to live highly-engaged, local audiences. Home Team Sports, a division of Playfly Sports, aggregates inventory for every RSN in the country and its platform...
For the first time since 2018, this year's Oscars will have a host--but ABC isn't yet ready to announce who that person will be. The ceremony, which is scheduled for March 27, will indeed feature an emcee, Craig Erwich, president of Hulu Originals and ABC Entertainment, said today at Television Critics Association's virtual winter press...
Taco Bell is back in the Super Bowl limelight, announcing that it will release an ad for the Big Game after a five-year hiatus. Celebrating its 60-year anniversary this year, the restaurant chain will air a 30-second commercial in the fourth quarter of Super Bowl 56 that "celebrates a modern expression of Live M?s." Though...
Digital media company My Code--formerly known as H Code--found that some Black, Hispanic and Asian-American Pacific Islander (AAPI) audiences feel excluded from the smart-home tech market. The study, which surveyed 1,295 people in the U.S. in November, suggested this might be because advertisers aren't prioritizing marketing to these audiences. The study also noted a difference...
Between mood-altering wearable devices and metaverse fashion, this year's pared-down version of the Consumer Electronics Show still managed to feature plenty of the flashy glimpses into the future for which the trade show is famous. At a virtual event hosted in conjunction with the Las Vegas convention, Omnicom broke down what the agency giant saw...