With a robust slate of upcoming shows, Disney+ has high hopes for 2022. And The Book of Boba Fett--the streamer's second live-action Star Wars series and a spinoff of The Mandalorian--is the first of many series this year that Disney hopes will grow the streamer far beyond its current 116 million subscriber base. The titular...
For Arnold Worldwide, the big idea is not dead. It just needs to be translated for the current era. After 75 years in business, Arnold is reimagining itself as a creative agency, but one now driven by strategy. At the helm of that transformation is CEO George Sargent, who has been navigating Arnold's path forward...
Soup warming on the stovetop can fill your home with a comforting scent on a cold winter day. But if you're not hungry, Campbell's and CAMP, The Family Experience Company, are offering a new solution: limited-edition Chicken Noodle Soup and Tomato Soup and Grilled Cheese scented candles. The candles can be purchased for $24 at...
After its starring role at COP26 with its most famous brand Irn-Bru being commented on by world leaders and politicians (including a recommendation from Alexandria Ocasio-Cortez), Scottish soft drink manufacturer AG Barr has consolidated its U.K. media planning and buying with the7stars. The company, which also produced drinks such as Rubicon and its own-brand flavors...
As demand for used cars remains high and the shopping experience migrates online through services like Carmax and Carvana, automaker General Motors has unveiled a used car marketplace of its own called CarBravo launching this spring. According to a statement from Steve Carlisle, evp and president of GM North America, the platform offers "significantly expanded...
To commemorate what would be boxing legend Muhammad Ali's 80th birthday on Jan. 17, athletic brand Champion announced a capsule collection from streetwear designer Don C. The drop, the third in the Champion x Muhammad Ali Collection, celebrates Ali's career "through the lens of pop culture from 1963 to 1972." The limited edition collection features...
Expedia Group announced that it will run two national ads on Super Bowl Sunday as an optimistic approach to the 2022 travel season. A 60-second spot for Expedia's home-rental platform Vrbo, will air during NBC's pregame show in the U.S. and during halftime in Canada. It's the debut of Vrbo's new agency partner--Wieden+Kennedy--and is the...
Nearly 5,000 people in Sweden have cracked the code of McDonald's secret phone number--which could be discovered by playing the brand's famous jingle on the keypad on their phones. Those who figured out the number won an exclusive golden card. The competition, titled "The Golden Number," created by Nord DDB, tasked entrants to use the...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Dawn Turns It Around Let's get real, folks: Why is the opening to a bottle of dish soap on the top, requiring people to flip the product around each time they need another shot of cleanliness?...
The San Francisco 49ers have played roughly 45 miles away from their namesake city in Santa Clara for the last eight years. If they aren't going to let a little thing like geography dictate their name, why should it determine where the franchise promotes itself? In December, the National Football League gave 18 of its...
The NFT craze continues unabated, with more brands jumping on the trend in the early days of 2022. The latest to do so is British department store Selfridges, which claims to be the world's first retailer to sell NFTs over the counter. Selfridges will begin selling fixed-price NFTs in its flagship London store starting Jan....
Meta's New Product Experimentation team has lost its loving feeling for Sparked, the video speed dating application it began testing last April. People testing the app received an email alerting them of its impending shutdown Jan. 20 and saying they will be able to download their information from the app's website, but all accounts will...
With 2021 reported as a record-setting year for merger and acquisition (M&A) deal volumes in the marcoms sector globally, it looks like the year ahead is set to be more of the same--another year of big business awaits. And the year has begun in earnest as already in the first two weeks of 2022 we...
For people who suffer from insomnia, the cycle of unrestful nights leading to sluggish behavior throughout the day may be a difficult one to break. Statistics can be daunting, with an estimated one in four Americans developing insomnia each year. Yet, the same studies suggest that recovery is possible. Urging Americans to examine their relationship...
Between the on-field drama at California's SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL playoffs. The two-minute spot stars past NFL greats including brothers Eli and...