One less-discussed element of the ongoing Covid-19 pandemic is the effect it has had on daters, with the conflicting concepts of social distancing and meeting new people causing trepidation for many. Likewise, a desire to discuss politics has shot up in recent years, creating further obstacles for casual dating. With these barriers in mind, OkCupid...
2022 will be the year when health communications finally catch up to the hype. In the past two years, we've become more connected with our health than ever before, and more aware of our own responsibilities when it comes to managing it. This trend is providing a shot in the arm for health creatives who...
To celebrate the kickoff of the United States Football League, broadcast partners Fox and NBC will do something that hasn't occurred on TV in 55 years: simulcast a sports competition on two broadcast networks. Top line NBC and Fox will televise the USFL's inaugural game, between the New Jersey Generals and the Birmingham Stallions, on...
Twitter updated its Twitter Transparency Center with data covering the first half of 2021, revealing that users were required to remove roughly 4.7 million tweets during that time period for violations of the Twitter Rules. The social network said 68% of those tweets had tallied fewer than 100 impressions before being taken down, and 24%...
As it prepares to open its first-ever retail locations, lingerie brand Savage X Fenty said its inaugural store in Las Vegas will feature augmented reality (AR) technology from apparel matching platform Fit:Match. The AR tech uses body shape data--not standard measurements--to help brands match customers with the best-fitting products. Once a Savage X Fenty customer...
Amazon's cashierless retail concept Amazon Go is expanding into the suburbs of Seattle and Los Angeles with what it calls a "new store format." Top line Also operating under the moniker Amazon Go, the first store in Washington will "open in the coming months." A store in California will open in a similar timeframe. Amazon...
Twitter introduced three ad products Tuesday with the aim of improving the performance of campaigns aimed at driving traffic to websites: Site Visit Optimization, Aggregated Measurement and Events Manager. The social network also renamed its Website Clicks & Conversions objective to Website Traffic, saying that it has evolved since its debut, and the new name...
As it revs up for Super Bowl 56, DraftKings is promoting Stephanie Sherman to the role of chief marketing officer. The online betting service will have a 30-second ad in Super Bowl 2022, produced by creative agency VaynerMedia, running during the first quarter. Over the past two years as svp of marketing, Sherman has led...
After less than two years, Daniel Cherry III has resigned as senior vice president and general manager of DC Comics, a role that touched on everything from talent management to marketing, the publisher confirmed. The news was first announced by The Hollywood Reporter, and DC Comics declined to comment further. As for Cherry's next move,...
Last week, five chief marketers made their exits, including Walgreens' Patrick McLean, IBM's Carla Pi?eyro Sublett, TikTok's Nick Tran and Popeyes' Bruno Cardinali. On this week's episode, Adweek's performance marketing and brand marketing editor David Kaplan joins David and Shannon to discuss why these high-profile marketing leads have either given their notice or are being...
Francis Bourgeois has charmed the internet with his innocent and undeniable love for a hobby that most would otherwise find mundane: trainspotting. Apparently, watching a guy with a charming English accent yell out with joy after receiving a highly-anticipated honk from conductors is just the type of wholesome content consumers need. The brands that make...