It's a new year, meaning the decade that brought us Jurassic Park, Super Nintendo and "Livin' la Vida Loca" is the farthest away it's ever been. And yet those days feel anything but distant. The 1990s continue to pop up in fashion revivals and series reboots, such as Bel-Air, NBCUniversal's dramatic retelling of The Fresh...
Every few years the winds of change blow hard. They kick up the dust and shake up legacy practices, and when we understand how to read those emerging patterns, we're able to turn challenges into opportunities that take us to a better place--a place where we're advancing on behalf of our clients, rather than being...
In cinema, a camera tells us a lot more about characters than we often realize. The way a shot lingers on, zooms into or pulls into focus a specific person can act as a reveal without the actors having to say a word. That's a fact Apple puts to effective use in its new campaign...
Clubhouse now allows users to save room Replays so that they can listen to them at a later time. Once you save a room Replay, it will be added to a new bookmarks tab on your profile. Our guide will show you how to view and listen to your saved room Replays in the Clubhouse...
Best Buy's sales have ballooned in the past year as people spend more on technology and consumer electronics. Now, the retailer is placing a bigger bet on another revenue stream: advertising. The company is debuting Best Buy Ads, an updated version of its in-house media business that offers more services and wider reach for brands...
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging. There are generational factors to consider, emerging opportunities to explore and new hurdles to jump along the path to finding the right marketing mix. To complicate things further, every new year seems to bring...
Dry January, the month-long challenge when some people choose to abstain from alcohol, has increased in popularity around the world since British charity Alcohol Change UK created the event in 2013. This year in the U.K., where the movement began, one in seven (15%) of all adults--or 7.9 million--are planning to participate in Dry January,...
I know I've not been alone in my excitement about the return of in-person events. But despite the appeal of live interaction and experiential value, earlier this year the question of "Is this worth leaving my house?" was persistently top of mind. And today, many people once again find themselves asking, "Is it safe to...
Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience within a household. While most CTV ad targeting happens at the household level,...
It's a reasonable bet that an NFL legend whose career earnings have been estimated at $55.5 million is a guy who doesn't need to work anymore. Nonetheless, hall-of-fame quarterback Troy Aikman did find another gig: Since his 2001 retirement, he's been a very popular on-air analyst for Fox Sports. Now comes news that Aikman is...
Three days into the new year, we already have our first brand mea culpa of 2022. Pabst Brewing Company apologized today for a string of crude tweets and replies taking aim at the annual Dry January teetotaler movement. The hubbub started early this morning with an initial tweet on Pabst Blue Ribbon's verified account that...
Whether it's ancient Egyptian hieroglyphs or iPhone emojis, stained-glass windows in a medieval cathedral or ads in a glossy magazine, humans have a long history of producing artifacts designed to communicate. As an art history major, school counselor and now marketer at a Fortune 500 company, Ryan Riess' diverse experiences have taught him that the...
In 2016, a strange machine began appearing on the sidewalks of Manhattan. It was a tall wooden cabinet with glass windows, and inside, wearing a red tie and orange toupee, was the All-Seeing Trump, an animatronic character that predicted America's future in the form of "misfortunes." "When I'm president," the automaton crowed at passersby, "we're...
Over the past two years, TikTok has triggered a fundamental reinvention of both creator culture and the way people interact online. Originally a teen haven filled with dance videos and sound-based memes, the platform's horizons have expanded, drawing in 1 billion monthly active users across a broad range of demographics, according to company data. Early...
As ecommerce continues to soar amid a pandemic boom, some companies are betting the next venue for selling products will be in your text messages or DMs. Startups are increasingly experimenting with how sales interactions and transactions can be conducted entirely within chat windows. These efforts are made possible by advances in AI natural language...
Last year's most significant TV transaction by far occurred in March, when the NFL completed eye-popping new rights deals for all of its TV packages, worth an estimated $10 billion annually over the next decade. Not only did the agreements keep the NFL games on CBS, Fox, NBC, ESPN and ABC--ensuring that linear TV will...
After going virtual last year, the largest technology trade show in North America is making an in-person comeback. The 2022 edition of the Consumer Electronics Show is set to take place in Las Vegas from Jan. 5-7, ending a day earlier than originally planned. As the world continues to navigate the ongoing pandemic, the show...
At this point in the cannabis timeline, it's simpler to count the number of U.S. states that haven't legalized the plant--it's 14, for the record--than to tally those that allow medical sales, recreational use or both. And with that broad reach came a record-shattering green rush over the past two years, spurred by the Covid-19...
The National Hockey League, the NHL Players' Association and SAP teamed up with social impact education innovator EverFi on the third year of the Future Goals Most Valuable Teacher Program Presented by SAP. Fans can go to NHL.com/MVT through March 31 to choose their favorite out of 20 nominees for Most Valuable Teacher of the...