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Новости за 01.02.2024

Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Adweek.com 

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now cover all of the continental U.S., excluding Alaska and Hawaii. The data is...

A Black Woman’s Burden: The Cost of Corporate ‘Excellence’

Adweek.com 

The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the depth of loss and the raw truth her experience exposes. Especially now, on the first day of Black History Month, because Dr. Candia-Bailey's story...

Publicis Health Settles Lawsuit Related to US Opioid Marketing

Adweek.com 

Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was...

Everything You Need to Know About Using Prime Video’s Ad Tier

Adweek.com 

Prime Video is now looking to extend its ad reach thanks to shows like Reacher. Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming the latest entrant in a crowded AVOD space. Unlike competitors Disney+ and Netflix, Prime Video's ad tier is...

Lay’s Made 8 ‘Groundhog Day’ Ads For a Time Loop Takeover Across ABC

Adweek.com 

ABC viewers might feel a powerful sense of deja vu on Feb. 2, as Lay's will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day. The ads star Stephen Tobolowsky, who appeared as Ned the insurance salesman in the 1993 comedy about a weatherman forced to repeat...

Adweek Podcast: The Economist Is Painting This Town ‘Read’ and Making a Mark on the US

Adweek.com 

The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York, created with Loyalkaspar, with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based). It also wants to appeal to the "reader...

Michelob Ultra Takes Lionel Messi to the Beach in Super Bowl Ad

Adweek.com 

Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled "Superior Beach." The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino, who are enjoying a day at the beach when Messi has the opportunity to show off his soccer...

Patrick Stewart, Tua and Creed Take Paramount’s Super Bowl Promo Higher

Adweek.com 

Paramount+ is embracing the Super Bowl with arms wide open. The streaming service's "A Mountain of Entertainment" campaign returns to the Big Game for a second consecutive year, this time in a star-studded promo featuring Patrick Stewart, Drew Barrymore, Jeff Probst and Miami Dolphins quarterback Tua Tagovailoa. The two-minute creative, "Hail Patrick," is the 15th...


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