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Новости за 09.02.2024

Poppi Claims to Be ‘The Future of Soda’ in Super Bowl Ad

Adweek.com 

Soda brand Poppi will bring its vision for the future of soda to Super Bowl 58 in a 60-second spot from creative agency Virtue Worldwide. "The Future of Soda Is Now" references major inventions and accomplishments throughout human history, before explaining why Poppi will change the way consumers think about soda: namely, because each can...

How Adidas and Neuroscientists Joined Forces to Help Athletes

Adweek.com 

It's an unlikely roster that includes scientists, elite athletes and marketers from one of the biggest sports brands in the world. But they are coming together to achieve the same goal: help athletes on all levels manage pressure and return to the joy of sport. On the latest episode of Yeah, That's Probably an Ad,...

Introducing AIQ: a New Podcast About Leveling Up Your AI IQ

Adweek.com 

Introducing AIQ, presented by Microsoft Advertising, a new limited podcast series hosted by Cathy Hackl that's dedicated to leveling up your IQ around all things artificial intelligence. Over the next four weeks, the series will focus on generative AI: what it is, how brands can use it to their advantage, and what pitfalls they should...

All the Movie Trailers From the 2024 Super Bowl

Adweek.com 

This year, the Super Bowl wants to give viewers movie trailers that make them Marvel. Heading into Sunday's game between the Kansas City Chiefs and the San Fransisco 49ers, rumors ran wild that Disney would roll out the first look at Marvel's Deadpool 3, showcasing Ryan Reynolds' highly anticipated turn as Wade Wilson in a...

Visa Reveals Why It’s Not Advertising in the Super Bowl

Adweek.com 

The Super Bowl season is so game-changing for advertising that some brands don't even have to be in the Big Game. Visa has a decades-long relationship with the NFL, being a proud partner of the league since the mid-1990s. However, despite a more than 20-year relationship, being in the Big Game broadcast lineup isn't a...


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