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Новости за 28.02.2024

Branding and Performance Are Becoming More Closely Aligned

Adweek.com 

When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where they need to focus their attention while improving business performance at the same time. Executives from Kate Spade and skincare brand Starface World both agreed that the...

What’s Next for DoorDash After Epic Super Bowl Sweepstakes

Adweek.com 

DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the brand's challenge is to keep the momentum going as it positions itself as more than a food delivery service. Speaking at...

Owning Your Crown: The Importance of Celebrating Black Hair in Advertising

Adweek.com 

Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm in the office, and I look up as one of my co-workers gives me a familiar "good morning" head nod. I notice he is wearing an untied durag draped around his shoulders. Just then, another...

Wieden+Kennedy Lays Off 20% of Portland Staff

Adweek.com 

Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK. Multiple sources told ADWEEK that the agency's Portland office cut a fifth of its staff in a restructuring designed to better align the needs of the business with client scopes. Sources also said W+K New York underwent a very small...

Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record

Adweek.com 

Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based...

Watch Commerceweek Featuring Insights From Walmart, Microsoft, Puma and Many More

Adweek.com 

Brands are seeking frictionless experiences as they aim to engage, sign up and drive loyalty with consumers across an increasingly fragmented retail landscape. In doing so they are adopting new technologies and strategies that will ultimately drive sales. This is the focus of Commerceweek, taking place in New York and online this week. Over the...

Fuse Media Partners With Lionsgate, Tastemade and TMB to Increase Multicultural Scale

Adweek.com 

One company is lighting the fuse of multicultural marketing ahead of the TV upfront. Today at the Alliance for Inclusive and Multicultural Marketing's Diverse Owned and Targeted Media GrowthFronts, Fuse Media revealed strategic partnerships with Lionsgate, Tastemade and Trusted Media Brands (TMB). The moves expand the company's owned and operated channels and increase scale ahead...

Rent the Runway Appoints First CMO Since 2020 as It Vies for Profitability

Adweek.com 

Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday. Natalie McGrath, most recently vice president of marketing for buy now, pay later platform Afterpay, will oversee brand and growth marketing, creative services, public relations and customer service as chief marketing officer. The...

Tubi Brand Refresh of New Logo, Colors and Sound Is Not Tubi Ignored

Adweek.com 

Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a custom font and an updated homepage and user interface. Done in partnership with design agency DixonBaxi, the new look is designed to target the...


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