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Новости за 14.02.2024

Fox Returns to Upfront With First Presentation Under New Ad Sales Chief

Adweek.com 

Fox news is back at the upfront. Top line: Today, Fox announced a return to the 2024 in-person TV upfront, with a presentation happening on Monday, May 13, at The Hammerstein Ballroom at The Manhattan Center. This will be the first upfront under new ad sales leader Jeff Collins, who replaced Marianne Gambelli after the...

Nominations Are Open for ADWEEK’s 2024 Sustainability Stars

Adweek.com 

It's that time of year again! As we start work on ADWEEK's fourth annual sustainability-focused digital issue, released on April 22, we're looking for nominations for our Sustainability Stars list. Each year, this list has a slightly different focus. For 2024, we're widening the funnel, with a broad focus on the ad industry's role in...

Safety Is Sexy in Insurance Brand’s ’90s-Style R&B Music Video

Adweek.com 

There can be a lot to remember when preparing for Valentine's Day, but keeping safe driving front of mind is important. Some might even say that staying focused while on the road is, well, a little sexy. Tapping into the unexpected sex appeal of safe driving, Canadian insurance company Belairdirect has released a two-minute R&B-style...

SMBs Still Cautious Advertising on X Despite Lower CPMs

Adweek.com 

X has been ramping up efforts to court small and midsized businesses in order to offset some of the ad revenue declines it has faced as brands have quit the platform. While costs per click are relatively low, inconsistent conversion and brand safety concerns are making SMBs wary of spending on X, five sources told...

Most European Influencers Fail to Disclose Ads, a Sweep Finds

Adweek.com 

The majority of influencers and social media creators across Europe are breaking European Union consumer law by failing to disclose their advertising activities. The regulation of online influence is a growing discussion across the EU, with the Belgian presidency especially keen, it has been reported, to introduce further legislation at a national level. According to...

Dunkin’ and Ben Affleck Drop a Pop Banger After Super Bowl Ad

Adweek.com 

This Valentine's Day, Dunkin' is celebrating Ben Affleck's pop star dreams--and his wife Jennifer Lopez's willingness to put up with his antics--by dropping a single from his new band, the DunKings. The brand released an extended cut of its Super Bowl ad, which introduced the DunKings, alongside a full version of their song, "Don't Dunk...

This AI Campaign Re-Creates the Voices of Gun Violence Victims to Call for Reform

Adweek.com 

U.S. lawmakers will receive a flurry of calls today from students demanding gun reform. "How many calls will it take for you to care?" one of them asks. The twist: All of the students who call were killed in shootings, and their voices have been re-created using artificial intelligence. Gun reform organizations Change the Ref...


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