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Новости за 10.02.2024

Pfizer Super Bowl Ad Debut Fights Cancer With Science and Queen

Adweek.com 

If you're Pfizer and you're dedicating your first Super Bowl ad to fighting cancer, how do you get the message across without bringing down more than 100 million people across the country? Crank up the Queen. "One thing we have seen, particularly with our new agency partners at Publicis, is the power of music in...

Beyond the Field: Insights Into NFL’s Marketing Vision

Adweek.com 

In this week's episode, host Jenny Rooney sits down with Tim Ellis, chief marketing officer of the National Football League, to discuss the strategies and insights driving the league's success, the importance of humanizing brands and going beyond entertainment to drive positive change. During the conversation, Ellis shares insights from his journey, transitioning from the...

T-Mobile Auditions Common and Jennifer Hudson for Bradley Cooper’s Job in Super Bowl Ad

Adweek.com 

For their third ad of Super Bowl 58, T-Mobile has the the kings of streaming, four Oscar winners (including an EGOT)--and Donald Faison--auditioning for the right to pitch the company's Magenta Status customer appreciation program. T-Mobile and their partners at Panay Films--already running a Super Bowl ad with Faison, Zach Braff, Jason Momoa and Jennifer...


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