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Новости за 04.01.2021

Unionized Google Workers Want Company to Return to Its ‘Don’t Be Evil’ Roots

Adweek.com 

A group of 200 Google employees announced Monday that they are forming a union to address long-running workplace concerns, such as alleged racial discrimination and profiting from ads of hate groups, that have been dismissed by executives. But it won't be a traditional union. For starters, it won't be able to negotiate a contract since...

Google, Snap Reportedly in Talks to Invest in Indian Chat App ShareChat

Adweek.com 

Rising Indian social networking application ShareChat is apparently drawing some interest in tech circles in the U.S. Manish Singh of TechCrunch reported Monday that Google and Snap Inc. are in advanced stages of talks to participate in a new series E financing round, which would value the Indian company at over $1 billion. Google had...

Playful Ad Bids Farewell to 2020 With Copy That’s Only Readable in Your Rearview Mirror

Adweek.com 

LONDON--Given the pandemic, political and social turmoil, climate emergency and economic struggles of 2020, it's no wonder that when the clock struck midnight on New Year's Eve, many were willing to put the previous year well and truly behind them. British value broadband and mobile provider Plusnet created a clever outdoor campaign that plays on...

Why Data Presentation Needs to Be Digestible and Insightful

Adweek.com 

It is one thing to have a state-of-the-art database that combines all relevant information in one place. It is another to improve business practices using available data. Too often, I find an ample amount of data tucked away somewhere, acting more as a liability to the organization than as an asset. Unless you are dealing...

TikTok: How to Stop Users From Being Able to Download Your Videos

Adweek.com 

Did you know that TikTok users may be able to download your videos after you post them on the video-sharing application? If you don't want users to be able to download your videos, our guide will show you how to turn this ability off. Note: These screenshots were captured in the TikTok app on iOS....

People Rang In the New Year via Facebook’s Family of Apps

Adweek.com 

New Year's Eve is traditionally one of the busiest nights of the year for Facebook's family of applications, and with social gatherings severely limited or eliminated altogether by the pandemic, technology played an even larger role than usual in connecting family and friends bidding farewell to 2020 and welcoming 2021. Over 1.4 billion voice and...

In TurboTax’s 2021 Ad Push, Live Experts Are Omnipresent During Filing Season

Adweek.com 

With 2020 finally in the rearview mirror, Americans are now faced with the yearly tradition of struggling to understand the country's endlessly complex tax code and what it means for each of us. For tax filing service TurboTax, the arrival of 2021 also signals the start of its annual three-and-a-half month sprint to win the...

10 Projects That Made the Industry Better in 2020

Adweek.com 

When SXSW was cancelled in March, no one had any idea what was going to happen. Soon after, the pandemic became a reality and everything changed completely. Freelancers found themselves without work, campaigns and internships cancelled, agencies reducing their teams and those lucky enough to have work, had to adapt to a new routine full...


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