Of all the things that the switch to virtual has made more awkward, dating has to be at the top of the list. Since the pandemic hit nearly a year ago, dating apps have made huge adjustments to their offerings--swiftly adding in-app video chatting and creating social distancing preferences that users can add to their...
The National Hockey League introduced its second group of NHL Power Players Friday. NHL Power Players is an advisory board of fans between the ages of 13 and 17, enabling them to bring the perspective of their age group to the league. The panel for this season totals 25 fans from Canada and the U.S.,...
The Richards Group went through a round of layoffs at the end of last year, which the agency said affected about 15% of staff. According to its LinkedIn, the Dallas-based shop employs more than 700 people, meaning roughly 100 people have been let go. The cuts come about three months after the independent agency's founder,...
Around six months into his new role, GroupM North America CEO Kirk McDonald is looking ahead at what the changes of 2020 mean for the year ahead. McDonald joined 2021 Outlook yesterday for a discussion with Adweek deputy editor of agencies Minda Smiley for a conversation focusing on the importance of connectivity, purpose and relevance....
Tim Mapes, CMCO of Delta Air Lines has evolved his role many times over his 29 years with the company. Most recently, bringing Marketing and Communications together onto one team. As Tim said, it is just as important to think about branding from the inside as it is on the outside. Tim explained, "Ultimately it's...
Will corporate synergy result in quality 360-degree backgrounds? Messenger From Facebook and Facebook Open Arts will soon find out. The messaging application and the creativity community are teaming up with six artists from underrepresented communities, and each of those artists will release a new 360-degree background for Messenger Rooms and video calls, incorporating their cultural...
Payment options are key for retailers that want to meet customers' rising expectations, increase revenue and build brand loyalty. That's according to Marcy Campbell, head of North American sales and global operations for PayPal, who spoke Wednesday at Adweek's Outlook 2021 event. Specifically, Campbell said consumers are demanding more flexible payment options, such as buy...
WarnerMedia will highlight its entire portfolio of kids and family programming for the first time in a virtual upfront event for advertisers in February. The inaugural WarnerMedia Kids and Family Upfront will take place Feb. 17 at 2 p.m. ET, introducing the unified, expanded kids and family strategy with the content portfolios of Cartoon Network,...
Apple's Identifier for Advertisers (IDFA) ad-tracking protocol will premiere "in early spring with an upcoming release of iOS 14, iPadOS 14, and tvOS 14," the company said on Wednesday. Released ahead of International Data Privacy Day, an awareness event recognized by Europe in 2006 and America in 2009 on Jan. 28, the announcement foreshadows imminent...