Like all industries, the agency world was not left unscathed by the catastrophic year 2020. Agencies big and small had to learn how to serve their clients, pitch new business and create engaging new work, all from the comfort of their homes. Not an easy task, to be sure, but most of them figured it...
Car brand Volkswagen taken a look back through history as inspiration for its latest cinematic spot "The Wheel," which promotes its new electric model as like the latest step in the evolution of transportation. The spot, by Johannes Leonardo, was shot in one take and features the use of a zoetrope--an old fashioned, pre-motion picture...
WhatsApp responded to pushback over the new terms of its recent update, postponing the Feb. 8 deadline it had initially imposed for users to review and accept the terms. Despite attempts earlier this week to clarify details of its new terms and reassure users that neither WhatsApp nor parent company Facebook can see their messages,...
A cannabis-infused drink called Cann may have created a new ad genre--ASMR for the eyes--with a social campaign that features helium balloons floating skyward, a guy being tickled with ostrich feathers and a woman running her hands through thick shag carpeting. The mood-elevating posts "allude to the product's benefits," said Sarah Betts, creative director at...
In a special edition of CMO Moves from the CES C-Suite track, Adweek Chief Community Officer Nadine Dietz sat down with Vineet Mehra, Global Chief Marketing Officer and Chief Customer Officer-Walgreens Boots Alliance, and Lisa McKnight, SVP and Global Head of Barbie & Dolls Portfolio-Mattel, Inc. who not only pivoted their communication strategies during the...
Despite 2021's chaotic first impression, marketers from across the industry are still finding ways to be optimistic about the coming year. While the pandemic has upended countless plans and expectations, there are other consumer trends that only accelerated in 2020. And in a moment when unprecedented events seem to come a dime a dozen, identifying...