To bring awareness to dyslexia, Dentsumcgarrybowen has created a website and series of faux children books that aim to give people a sense of what it's like to live with the learning disability. Created for nonprofit Dyslexia Canada, the "It's Hard to Read" campaign aims to sensitize the public around what it's like for children...
A new survey from Pew Research Center showed just how sharp the divide is between Republicans and Democrats when it comes to social platforms banning former President Donald Trump. The think tank surveyed 10,334 adults in the U.S. between Jan. 19 and 24, and it found that 58% of respondents felt that social media companies'...
How do you use the right data mix to improve the modern omnichannel experience, while keeping consumer trust at the forefront? In this masterclass, learn from 3 top marketers on their data-driven strategies tailored to fit consumers' ever-evolving needs. Derek Wise, Chief Product Officer at Oracle Data Cloud, recommends not just looking at the individual...
More than 2 million women have left the U.S. workforce since the Covid-19 crisis began last spring--far outpacing their male counterparts--as they've faced the daunting, sometimes impossible juggling act of parenting kids, running households and maintaining jobs. It's not a pandemic-related setback--it's a catastrophe. That's the message of a full-page ad running today in The...
Change, as the saying goes, is inevitable, and can be difficult to navigate--especially while trying to execute a business plan. Author and adviser Rishad Tobaccowala, who is also the former chief growth officer of Publicis Groupe, offered his thoughts on what companies can do to survive and thrive in our turbulent moment and prepare for...
Watermelon sugar high takes on a new meaning in Mountain Dew's new Super Bowl teaser. The brand's trippy 15-second spot, which dropped today, depicts a chaotic watermelon world inspired by its first new permanent flavor in over a decade, Major Melon. As the camera slowly pans across what appears to be a watermelon-themed amusement park,...