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Новости за 22.01.2021

Networking Is the Biggest Challenge Virtual Event Marketers Face in 2021

Adweek.com 

As in-person gatherings remain unsafe to attend during the pandemic, virtual and "phygital" hybrid events are here to stay in 2021. Event marketers now have 10 months of experience creating virtual gatherings, but they'll need to focus on improving virtual event networking, engagement tactics and sponsor integration this year, according to a new study from...

LinkedIn Lets Members Choose Who Can Comment on Their Posts

Adweek.com 

LinkedIn added two new ways for users to control their conversation experiences on the professional network. Members can now determine who can comment on their posts: anyone on or off LinkedIn, connections only or no one. Those settings can also be changed after posts go live. LinkedIn Twitter rolled out similar settings for tweets last...

TikTok Debuts TikTok Creator Portal

Adweek.com 

TikTok Friday introduced online hub TikTok Creator Portal, a one-stop shop for educational resources for creators on its platform. Content on TikTok Creator Portal will be organized into the following six learning categories: Getting Started on TikTok TikTok Creation Essentials TikTok Foundations for Success TikTok Content Strategy Community Guidelines and Safety Getting Paid to Create...

Virtually Sample 4,000 Shades of Eyeshadow With Pinterest’s New AR Try-On Feature

Adweek.com 

While most people would rather try on makeup before buying, inviting customers to touch the same product samples and rub them all over their faces is a pretty clear violation of current health and safety guidelines. In the meantime, Pinterest is helping users mimic this real-life experience as closely as possible with the help of...

‘Nudes for Valentine’s Day?’ Yes, But Not That Kind, and for a Good Cause

Adweek.com 

Another request to "Send Nudes" via social platforms? Relax: This one is for a good cause, and there's a reason why Nudes is uppercase. Canadian brand Nude Beverages is seeking "Nudes for Valentine's Day." The company will donate $10 for every image shared via Instagram from Feb. 2 through 14 of someone sending someone else...

Google and Australia Are Fighting Over News. Here’s What You Need to Know

Adweek.com 

Google has threatened to pull its search business from Australia if regulators don't modify a proposed law that would force tech giants to pay royalties to publishers. The claim to pull the service, made by Google Australia and New Zealand managing director Mel Silva at a Senate inquiry Friday, has sparked heated responses. "We don't...

Knob Creek’s New Short Films Pair Whiskey With Guided Reflections Led by a Meditation Expert

Adweek.com 

As brands continue to navigate the complexities of advertising amid a deadly pandemic, Knob Creek chose something new for part of its "Every Bit Earned" campaign: guided reflections. Rather than offering distraction through humor or "all in this together" sentiments, the Kentucky bourbon brand partnered with Jesse Israel, founder of mass meditation movement The Big...

Discord: How to Stop Seeing Emoji Reactions on Messages

Adweek.com 

Did you know that Discord users can leave emoji reactions on messages? For instance, if someone shares something funny, other users can leave a laughing emoji reaction on the message. If you don't want to see these emoji reactions on messages, our guide will show you how to turn this feature off. Note: These screenshots...

How Celebrating America Helped Cement Biden’s Unity Message

Adweek.com 

While Inauguration Day went on as planned Wednesday despite the ongoing pandemic--and the insurrection at the U.S. Capitol just two weeks earlier--one tradition did have to be cast aside this year due to Covid-19: the inaugural balls. In their place, newly inaugurated President Joe Biden and Vice President Kamala Harris opted to open up the...


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