The NFL's annual Super Bowl matchup has long been linear television's tentpole. But as with many things, the Big Game is becoming an increasingly digital affair. This year, CBS Sports, which has the rights to air the game and is planning extensive pregame and postgame coverage, will stream it on CBS Sports' digital properties, including...
With Covid-19's hit to event spending, travel and PR, many companies shifted that extra budget over to marketing technology and automation investments. Now, almost a year into the pandemic, most CEOs aren't convinced their marketing teams are using that extra cash successfully. According to The New Normal 2021 Benchmark Report from StrategyBox, 56% of CEOs...
GroupM agency Wavemaker has followed up a series of wins at the tail end of 2020 by hiring Dennis Potgraven as its first U.S. chief strategy officer in over two years. Potgraven arrives at Wavemaker from Havas, where he led strategy teams across creative, digital and media as chief strategy officer for Havas in the...
Bridgerton, the flirty period drama from Shonda Rhimes' production company Shondaland that became a huge hit after debuting Dec. 25 on Netflix, will return for a second season. The renewal was announced Thursday morning in a tweet and in an announcement from Lady Whistledown's Society Papers, the society gossip publication that is featured on the...
Gannett has an ambitious plan to reach 10 million subscribers in five years across the U.S. and the U.K., CEO Mike Reed said last week. The USA Today publisher hit 1 million digital subscribers in Q4 of 2020. In late 2019, Gannett shifted its focus from an advertising-based model to a subscription one, following a...
Did you know that Discord features an image setting that allows you to save data when you're not connected to Wi-Fi? When you turn this setting on, images will be sent in a lower quality. Our guide will show you how to turn this setting on. Note: These screenshots were captured in the Discord application...
Spotify Podcast Ads, which debuted at CES 2020 last January for the streaming platform's original and exclusive podcasts, were extended to Germany and the U.K. Thursday. The ad offering is powered by Spotify's proprietary Streaming Ad Insertion technology, which delivers and reports on confirmed ad impressions, rather than downloads, and provides advertisers with insights on...
Some take long walks to disconnect from work. Alyssa Raine does the opposite. When she's not working, the Group VP of Customer Marketing Platforms at Walgreens is still brainstorming and thinking about ways the major pharmacy retailer can provide the best customer experience. She takes long walks daily to digest and wrap her head around...
The administration of President Joe Biden wasted no time in revving up its Twitter engine, creating over 50 new staff government accounts, along with two new institutional White House accounts: @WHCOS, for chief of staff Ronald Klain; and @WHCommsDir, for communications director Kate Bedingfield. All of those new accounts will be added to the White...
For some travelers, a glass of chardonnay some 35,000 feet in the air is as ubiquitous as free pretzels and peanuts. Most airlines have a longstanding policy of complimentary drinks as part of the premium paid for a seat in first class. But when the pandemic shuttered nearly all air travel--and kept elite-tier loyalty members...