Toward the end of last year, we asked readers to share their thoughts about 2021. We received dozens of responses from #MarketingTwitter, women's marketing groups and our Adweek Mentee Program. What would keep working? What would keep changing? Many of them believe recovery will happen this year. So, there's that to look forward to: optimism...
Where We Were Last year started off with publishers in a quandary about how to maintain their programmatic advertising businesses beyond 2022, when Google would end its support of third-party cookies in its Chrome browser. But by March, as a pandemic hit, publishers had to deal with the fallout, including a volatile ad market, adverse...
Where We Were When 2020 started, several problems were bubbling under the surface for agencies: bloated organizations, brands moving away from the agency-of-record model, in-housing, consultancies, consolidation of publishing and a lack of diversity. Agencies sensed their relevance was dwindling, and they started to make changes--not necessarily very quickly, but there were signs of forward...
Where We Were There are a lot of words that could be used to describe 2020--"unprecedented," for one; "pandemic" is an obvious choice. But if you're a brand, the word that best encapsulates the year is "pivot." Pivoting is precisely what brands, big and small and across categories, had to do starting in March. The...
Where We Were Prior to the Covid-19 pandemic, Google rocked the ad-tech world when it confirmed it would drop support for third-party cookies, the common currency for programmatic trading, in its Chrome web browser in 2022. After Adweek first reported that Google was contemplating the changes in March 2019, imitating policies in Apple's Safari, the...
Where We Were As 2020 began, the television industry was focused on launching new streaming services to keep pace with Netflix while simultaneously trying to stop audiences from abandoning linear TV. A year later, everything has been transformed as a result of Covid-19. And yet, at the same time, nothing has really changed. Yes, the...
As marketing professionals, we are uniquely positioned to shape how people think, see themselves and view the world. Marketing has the power to influence culture; this is a power we should not take lightly. Our storytelling exposes people to perspectives. We decide what stories get told. We decide what stories don't get told. We decide...
Where We Were Despite the advertising industry's love of embracing technology, there's one thing that really hasn't changed in decades: how ads get shot. Oh sure, the process of filming a spot became more digital and higher-definition over the years, but if you time-traveled from a shoot in 1989 to a shoot in 2019, you'd...
A period of unprecedented change across media, marketing and tech has left the industry with burning questions at the outset of a new year: When is recovery projected, and what factors will affect the timeline? Which sectors will see the most radical changes when all is said and done? And how are marketers, publishers and...
When we were living the pandemic in two-week increments back in March, holding out hope that we'd return to "regular life" soon and that this whole quarantine was a blip, our newsroom started filming a daily TV show called Adweek Together. Dozens of guests came on to share their thoughts, frustrations and triumphs in the...