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Новости за 26.01.2021

Brands Tap This Startup for Greater Representation at the College Recruitment Stage

Adweek.com 

As Black Lives Matter protests reached a fever pitch last year following the death of George Floyd, it wasn't long before the conversation turned to the lack of diversity, equity and inclusion in many workplaces. In response to that conversation, this fall brought the launch of Hive Diversity, a platform that helps companies build work...

Instagram Adds Content Publishing API, Enabling Business Accounts to Schedule Posts

Adweek.com 

Instagram added a Content Publishing API (application-programming interface) to its Graph API Platform, making it easier for businesses to publish content to the Facebook-owned photo-and video-sharing network. The new Content Publishing API was tested with partners including Dash Hudson, Hootsuite, Khoros, Planoly, Sprinklr and Sprout Social. The API supports scheduling and publishing of single-photo or...

Twitter Acquires Newsletter Publishing Platform Revue and Will Keep It Running

Adweek.com 

Twitter acquired newsletter publishing platform Revue, which will continue to operate as a stand-alone service, saying that the move continues its efforts to improve conversation on its platform by helping writers grow their readership and connect with their audience. Revue's customer list includes major publishers such as the Chicago Sun-Times, Madsack, The Markup, Matt Navarra...

YouTube’s Susan Wojcicki Discusses the Pandemic’s Impact in 2020 and Her Goals for 2021

Adweek.com 

YouTube removed over 500,000 videos for Covid-19 misinformation since last February, CEO Susan Wojcicki said in her letter outlining her 2021 priorities, and the Google-owned video site consulted with more than 85 local health authorities to bring trusted information to viewers, serving up over 400 billion impressions of information panels related to the pandemic. Wojcicki...

It’s Academic Researchers’ Turn to Tap Twitter API v2

Adweek.com 

When Twitter introduced Twitter API v2 last July--the first complete rebuild of its application-programming interface since a major update in 2012--the social network pledged to add a specific track for academic researchers, and the company made good on that pledge Tuesday. Twitter developer platform staff product manager Adam Tornes said in a press call Monday...

E*Trade Is Back in the Super Bowl After a 2-Year Hiatus

Adweek.com 

E*Trade is back in the game. The electronic financial trading platform is returning to the Super Bowl for the first time since 2018 with a 30-second spot during the game's second quarter. The ad was created by MullenLowe U.S., E*Trade's agency of record. The spot, titled "Workout," is centered around the idea of getting your...

IMDb TV Heads to Roku Devices in Major Distribution Agreement

Adweek.com 

Roku and Amazon usually face off as connected TV platform rivals, but the companies are partnering up for a major distribution deal involving IMDb TV. The Amazon-owned streamer will be distributed on Roku devices beginning today, in an agreement that will benefit both the free ad-supported streaming service and the fast-growing connected TV platform looking...

Knowledge Is Power When It Comes to Technological Innovation

Adweek.com 

The speed of information is directly equated to economic success. If you learn something before your competitor does and you have the tools to make the knowledge actionable, you are almost always going to profit from it. So, while it's true that "knowledge is power," the true power comes from the speed with which you...

Twitter Text Editor Made Available to All iOS Developers

Adweek.com 

Twitter developed Twitter Text Editor as a standalone, flexible application-programming interface that provides a full-featured rich text editor for iOS applications, using it for the tweet and Fleet composers in its iOS app. Starting Monday, it is available to iOS developers outside of Twitter. The social network said developers can access Twitter Text Editor via...

Verizon Chief Diversity Officer on Her Unique Role to Shape the Future

Adweek.com 

The year 2020 called for a more level playing field for everyone. But Magda Yrizarry has been on this mission for decades. As the Senior Vice President and Chief Diversity Officer at Verizon, her role is to expand mentorship and development opportunities for women, people of color, LGBTQ, people with disabilities and neurodiversity, and veterans....

United’s Travel-Ready Center Promises to Help Flyers with CDC Requirements

Adweek.com 

United Airlines is responding to updated CDC new air travel rules requiring mask-wearing, social distancing and coronavirus testing by launching a digital portal designed to streamline customer compliance amid rising Covid-19 death tolls and a potentially more contagious strain. The airline's new Travel-Ready Center, which is accessible via its mobile app and desktop website's My...


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