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Новости за 08.01.2021

Exclusive: Trump’s Name, Once a Brand, Is Now a Banner of Extremism

Adweek.com 

Two days after rioters powered their way past police and rampaged through the corridors of the Capitol, everyone from lawmakers to custodial staff are still tallying the damages--a word that suddenly has many meanings. There's the literal damage in the form of broken glass, bullet holes and ransacked offices. There is the damage to the...

Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult

Adweek.com 

The turmoil following Wednesday's storming of Capitol Hill by insurrectionists protesting the 2020 presidential election prompted many brands to halt ad placements. It's a tactic that has become all too common, given our politically charged times. Writing in Adweek, Jayde I. Powell, head of social at sparkling tonic brand Sunwink, advised, "Brands: This is not...

McCann New York Hires Perry Fair for New Creative Role

Adweek.com 

McCann New York has hired Perry Fair as evp, global executive creative director and director of entertainment, a new role at the agency. He joins from Juul Labs, where he most recently served as vp of global brand management. In this role, he managed global branding, loyalty programs, creativity and design. Fair brings a mix...

Reddit Bans r/donaldtrump Community

Adweek.com 

The social media fallout from Wednesday's invasion of and violence inside the U.S. Capitol extended to Reddit Friday, as the platform banned subreddit r/donaldtrump. The community is not an official subreddit of outgoing President Donald Trump. Reddit took similar steps late last June, banning roughly 2,000 subreddits, including r/The_Donald, with co-founder and CEO Steve Huffman...

General Motors Unveils Updated Logo Ahead of CES 2021

Adweek.com 

For only the fifth time in 113 years, General Motors has a new logo. The visual identity refresh is part of the brand's new campaign highlighting its efforts toward the mass adoption of electric vehicles, which includes a commitment to making 30 electric models by 2025. The announcement came ahead the automaker's keynote at CES...

David Bowie Channel Goes Live on TikTok on What Would Have Been His 74th Birthday

Adweek.com 

Key Insights Ziggy Stardust has landed on TikTok. The David Bowie estate, Sony Music Entertainment and Warner Music Group teamed up to bring the @DavidBowie channel to the video creation application, debuting it on what would have been the cultural icon's 74th birthday. The channel features videos from Bowie's five decades of "innovation and reinvention,"...

TV Newsers Share Stories of Reporting From the Capitol During the Insurrection

Adweek.com 

Hundreds of Trump supporters attending the "Stop the Steal" protest rally in Washington over President Donald Trump's 2020 presidential election loss on Wednesday proceeded to storm the United States Capitol building, moving through barricades, security and even breaking into offices. Adweek's TVNewser blog caught up with some of the correspondents who were there at the...

What Marketers Should Watch for at the All-Virtual CES 2021

Adweek.com 

For the first time in the Consumer Electronics Show's (CES) 54-year history, attendees won't gather in person to kick of the calendar year with technological spectacles and innovations. But while that means no post-holidays trip to Vegas for industry professionals in tech, media, marketing and advertising doesn't mean it won't still hold value for attendees--especially...

Verizon Adjusts Adfellows Program to Become a Virtual Experience for Entry-Level Marketers

Adweek.com 

While the latest cohort of Verizon's Adfellows program won't be spending six months in New York City this year, they're getting a first-class seat at the table with major brands and agencies. The diversity pipeline fellowship for entry-level marketers virtually kicked off its fourth year today. The 27 participants, who either have some marketing experience...

How the Pandemic Shaped the CES Agenda This Year

Adweek.com 

When the trade group behind CES--the Consumer Technology Association--first began planning this year's show amid the height of the pandemic's first wave last April, organizers had little idea of what the world, much less, the event, would look like come this January. The Covid-19 quarantine was pushing people to get better acquainted with technology that...

How Anisha Raghavan Became Walgreens Boots Alliance’s CMO During the Pandemic

Adweek.com 

When Anisha Raghavan landed the Walgreens Boots Alliance role, she was originally not looking to become a CMO just yet. She was actually pursuing new interests: she'd just made a leap to a consumer tech startup to broaden her skills and was side-hustling as an oceanography research intern studying humpback whale behavior when she was...


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