If it wasn't already clear from skyrocketing streaming statistics and the company-wide reorganizations that shook up executive suites across the television industry, streaming is very much the future. That means the push to bridge the measurement and currency gaps between traditional linear television and the rapidly accelerating streaming space has never been more frantic. Firms...
We can expect to see lasting changes in the physical retail environment as a result of the Covid-19 pandemic. Though many of the technologies that are being implemented have been around for years, the pandemic has significantly sped up their adoption. At CES 2021, many of these innovations were on display, and Adweek spoke to...
Creator and TikTok star Brittany Tomlinson, also known as Brittany Broski, will host For You Podcast, a weekly interview show featuring some of the most successful and innovative creators on the video creation platform. Frankie Jonas is the guest on the debut episode, with Boman Martinez-Reid and Jason Rodelo set to participate in future installments....
Home Depot's named OMD as its new U.S. media agency of record, ending a relationship with Dentsu agency Carat dating back a decade. The Omnicom Media Group shop will be tasked with handling both digital and traditional media buying and planning. In a statement to Adweek, Home Depot senior director, corporate communications and external affairs,...
Like many retail brands during the global pandemic, GameStop has been having a tough time. In the third quarter, its revenues were down 30.2% year over year, and even before the world fell apart, it was facing significant headwinds as the gaming industry moved toward digital sales. The result of these challenges was a stock...
Global learning platform Quizlet is now integrated with TikTok, enabling select creators in the education-space, such as subject matter experts and teachers, to link Quizlet study sets directly to their TikTok videos. Quizlet is known for its artificial intelligence-powered study tools, and the company said it has 50 million active users. There are more than...
Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic buying, social media engagement and more. "For nearly 100 years Bayard has operated as a...
It was business as usual for Facebook in the unusual year of 2020, as the company posted strong fourth-quarter and full-year gains in revenue, while its user base continued to grow by double-digit percentages. Facebook reported fourth-quarter revenue of $28.07 billion, up 33% from the same quarter a year ago, and total 2020 revenue of...
A year after investing in its first spirits brand, beer giant Anheuser-Busch is sending Cutwater Spirits to the Super Bowl with a regional ad buy, following a year of explosive growth. The decision follows a trend among Big Game advertisers this year: The brands that thrived during the pandemic are aiming to build on it...
Digital advertising has proven to be resilient in the face of the ongoing pandemic, but marketers who are set to pour dollars into the medium are facing a spate of changes. The $114 billion digital ad industry is facing a year of uncertainty as regulators, platforms and everyday consumers rethink how they interact with advertisers...
Back in April 2020, as Covid-19 cases shot up to 25.5 million and millions of Americans were sheltering at home, Pfizer debuted an ad campaign under the tagline "Science Will Win." A few of the company's more cautious heads had suggested that a pandemic might not be the best time to do some advertising. But...
Many companies still don't know the ins and outs of being purpose-driven. To guide them, full-service agency Oberland has mapped out a plan with its 2021 Purpose Forecast. Oberland has been purpose-driven since its inception in 2014, but this is the first year they decided to put out a definitive guide that lays out how...