Adweek's inaugural Creator Visionary Awards celebrate innovators and influencers who are leaving an indelible mark on the world with their groundbreaking social media work. The awards build on the mission of Social Media Week, which was founded in 2009 to foster an engaged and elevated conversation on the impact of social media on advertising, media...
With Travis Scott, no creative choice is obvious or predictable. In fact, he didn't even want his first album to be released on CD, still the standard format of the day in 2015. "I wanted to put my album on a USB and sell it with action figures," he tells Adweek. "But even then, people...
During NewFronts this year, everything's coming up streaming. It's not just because the name of the annual digital content event for marketers, hosted by the Interactive Advertising Bureau (IAB), is subtitled "Living the Stream." It's also not just that nine streamers are presenting alongside other digital and broadcast media companies showing off their streaming chops....
Editor's Note: For Asian Pacific American Heritage Month, portrait and still life photographer Shirley Yu showcases her family's care package deliveries during the time of Covid-19. Most people might see these packed bags, filled with a variety of household items, delivered to my door by my parents, as mundane and unremarkable. But I learned, it's...
As we kick off Adweek's first Social Media Week event since acquiring the event in January, we're honoring our first ever Creator Visionary Award recipients. Leading the list is none other than rapper and producer Travis Scott, who was selected as our Creator Visionary of the Year. Adweek senior editor Shannon Miller sat down with...
When we asked Travis Scott to appear on Adweek's May 3 cover, the multi-hyphenate star didn't just say yes. He said he wanted to take over the cover. And so for the first time in my six years at the magazine, we handed the keys over to Scott and his creative team at Cactus Jack,...