Burger King is making good on a promise from earlier this year, rolling out a 2021 version of its fried chicken sandwich with this statement: "We committed to not half a**ing our sandwich, and we meant it." Meanwhile, Taco Bell is bringing back a fan favorite, the Naked Chicken Chalupa, trying to distinguish itself in...
Like many hoteliers, Tyler Morse has taken pains to make sure his property furnishes the sort of amenities that upmarket travelers are looking for. He's got restaurants and cocktail lounges, a rooftop pool and a 10,000-square-foot fitness center. But as the travel and tourism industry claws its way out of the pandemic doldrums, an innkeeper...
With a new brand campaign that spans just about every possible medium, Truly Hard Seltzer is doubling down on its accepting, fun loving brand--and hoping to continue to close the gap between it and category-leading White Claw. "No One Is Just One Flavor" launches today with global pop star Dua Lipa at the center. And...
To showcase itself as an advertising platform for brands to engage their community, TikTok has tasked its creators to remake the classic Old Spice ad "The Man Your Man Could Smell Like". The original ad featuring Isaiah Mustafa was created by Wieden+Kennedy in 2010 and went on to win no less than 37 Cannes Lions...
Post Consumer Brands, the company behind Honeycomb, Alpha-Bits and Pebbles breakfast cereals, announced that Claudine Patel will become its new chief marketing officer. "I look forward to working together to build on the company's strong foundation, deepen our brands' relevance and connections with consumers and inspire fresh thinking, and new ways to deliver on our...
Thank you to everyone who voted in the first round of Adweek's third annual Readers' Choice: Best of Tech Partner Awards, which recognizes the top advertising and marketing technology providers. We are once again putting the power in the hands of our community and want to offer our readers a say in who should rise...
Pinterest's Idea Pins feature (formerly called Story Pins) allows creators with business accounts to share multiple photos, videos and more in a single Pin. Each Idea Pin can have up to 20 pages, and these pages can be edited separately with a variety of embellishments, such as stickers and text. If you need to take...
Josh Cole is Chief Marketing & Digital Officer for TITLE Boxing Club and BoxUnion. He was formerly the CMO of Sky Zone. As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, he shared how the indoor trampoline park company used consumer research and their network of franchisees to increase foot traffic...
Pinterest's Idea Pins feature (previously called Story Pins) allows creators with Pinterest business accounts to share multiple photos, videos and more in a single Pin. Idea Pins can have up to 20 pages, so a single Idea Pin may take quite a while to create and edit. If you ever need to take a break...
With the rise of new channels like audio and streaming, it might feel overwhelming when deciding which one your brand should focus on while also maximizing existing social media as part of your overall marketing mix. At Mediaweek 2021, we sat down with executives from Boll & Branch and MyMochi Ice Cream to share how...