Facebook began testing a prompt that will appear when someone is about to share a news article link that they have not opened themselves. The prompt reads, "You're about to share this article without opening it. Sharing articles without reading them may mean missing key facts." Users than have the options of opening the article...
On this episode of 'Yeah, That's Probably an Ad,' David Griner and Ko Im are joined by commerce editor Lisa Lacy to chat about the marketing industry's top 30 CMOs. Plus, tune in for a conversation about the uncertain future of Clubhouse with platforms reporter Scott Nover. Adweek Podcast: Adweek's Creator Visionary Awards
In late March, 98-year-old Time magazine posted a job opening for a new chief financial officer, with one notable qualification: "comfort with Bitcoin and cryptocurrencies." In four weeks, more than 600 people had applied on the digital currency job board Crypto Jobs. When it comes to grappling with cryptocurrency, some media companies are dipping their...
As the pandemic upended business, strategy and consumer experiences, the most successful CMOs remained agile and innovative, pivoting and pushing for progress in terms of growth, creativity, sustainability, representation, organizational structure, remote leadership, product innovation, customer experience and more. In Adweek's annual roundup of the most innovative marketers, we honor those leaders who helped brands...
On March 11, 2020, the NBA indefinitely suspended the season after a player tested positive for Covid-19. It was a frightening moment that sent shock waves across the nation. Other leagues quickly followed the NBA, leading to a standstill across professional sports. Countries around the world were imposing strict and immediate lockdowns on all facets...
At first, Walter Geer, like many, didn't understand Clubhouse. It was early July 2020, and Geer, now the executive creative director at agency VMLY&R, spent a few days listening to live audio conversations on the app before shelving it for a few weeks. While Clubhouse is now known for its LinkedIn-esque user base, the breakthrough...
Fast-food restaurants have long hinged their business models on extreme convenience. Super quick service and single-use packaging give diners an on-the-go meal with nothing to clean up afterward--leftovers go into the trash without a second thought. But decades after it gained popularity in the U.S., that model isn't jiving with increased awareness about the environmental...