As the pandemic began to ramp up last March, multicultural agency IW Group immediately noticed the rise in anti-Asian hate that came along with it and wanted to do something about it. Within 10 days, the team assembled a task force do some sort of in-person stunt, but when lockdowns prevented that from happening, the...
Cann, a sales leader and Hollywood favorite in the exploding cannabis-infused drinks category, debuts its Pride campaign this weekend with 11 candy-colored billboards and 20 wild postings in Los Angeles, San Francisco and Chicago. The gay-owned startup--which pulled in $3 million in sales in its first year, 2020, and expects to triple that revenue in...
Home gardens and micro farming may have taken off during the pandemic, but are consumers really ready to cultivate their own plant-based comfort food, like vegan burritos and meatless nuggets? Of course not, because those snacks don't grow on trees. And that's the point of a new campaign from Alpha Foods, which has created seed...
Summer is on the horizon, and ginger beer brand Old Jamaica has released a sun-soaked brand campaign to strengthen its position as the sector leader in the U.K. Old Jamaica bottler and distributor Refresco released the "Get the Sunshine Vibe" campaign, which cost $2.15 million (1.5 million pounds), to capture the sunny feeling of summer...
This summer, as tourism is set to slowly return to Scotland, whisky brand Johnnie Walker will invite consumers to come walk with it in the heart of the country's capital when it opens the doors of its long-awaited $210 million (150 million pounds) visitor's center brand experience. While the finishing touches are still being added...
As Ikea experiments more with various smart home items like lighting and blinds, the Swedish retailer is also looking at creative new ways to show its customers these connected devices can be trusted in their most intimate settings. To that end, the company's research and innovation lab, Space10, released a new batch of design concepts...
Sometimes an ad idea is so perfect, creatives find it almost painful to look at. It fills you with a mix of admiration, jealousy and tentative optimism that you'll think of something so pure for a client someday. That's been a consistent reaction to Pepsi's newest work from Miami-based agency Alma DDB since the newest...