Millions of people have been working remotely for over a year now, and it isn't always easy to keep a team motivated and engaged. Some of the industry's top CMOs assembled at Adweek's CMO Summit on Wednesday to talk about how they have navigated their teams during the pandemic. MTV Entertainment Group CMO Jason White...
Facebook shared some data on Ramadan initiatives across its platform as the holy month came to an end Wednesday (May 12). The #MonthofGood hashtag was used over 5 million times worldwide. Thousands of Instagram posts mentioning #MonthofGood generated over 80 million interactions. The Ramadan 2021 Instagram sticker pack was used almost 50 million times. Over...
Although anti-Asian sentiments have long plagued the U.S., the recent rise in violent hate crimes against Asian communities has gained nationwide coverage. There are always ways to help, whether that means donating to the crowdfunding campaigns of those affected, advocating for better legislation, building safer communities or simply having a stranger's back in a time...
It apparently takes two to make a thing go right. Athletic goods maker Adidas and footwear brand Allbirds today revealed the first product from their collaboration Futurecraft.Footprint, which seeks to develop a more sustainable, lower-emission design and manufacturing process. The result is a running shoe with a carbon footprint of 2.94kg CO2e, or carbon dioxide...
This Is Us, broadcast's biggest scripted entertainment series in the adults 18-49 demo most coveted by advertisers, is preparing to take its final bow. NBC's hit family drama will end in the 2022-23 season, after Season 6, according to the Hollywood Reporter. The network, which declined comment to Adweek, is expected to announce the show's...
TikTok combined its iconic Duet feature and its Green Screen content format with Wednesday's rollout of Green Screen Duet. The new option enables creators on TikTok to use other videos as the background for their own videos. Just like other types of Duets, the creator of the video that is used is credited in the...
Pinterest began the rollout of its new brand identify, "Endless Inspiration," which will continue to be rolled out in phases throughout the year. The project was led by design-focused creative agency Made Thought, and the aim was to associate Pinterest with inspiration throughout the world transcending culture, geography and language, by putting the focus on...
During the pandemic, ideas of community have shifted largely online. This has been a boon to internet-based companies, but a serious challenge for ones that relied on in-person gathering in the "before times." Discord has been one winner of the pandemic economy, surging in user base and valuation. The company has shot up from 100...
As the U.K. government confirms its intent to ban advertising around products that are high in fat, salt and sugar (HFSS), the advertising industry voices its disagreement with the rationale behind the decision. The ban, originally announced last fall as part of the Tackling Obesity strategy, outlines a plan to restrict advertising on certain food...
The Hong Kong Ballet likes to mess with tradition, pulling its classically trained dancers out of their staid performance halls and tossing them onto bustling city streets to star in eye-catching ad campaigns. The latest entry in the brand's visually stunning oeuvre features a dream-within-a-dream that embeds the dancers in a cyberpunk urban landscape with...
YouTube is betting $100 million on TikTok and Instagram Reels clone YouTube Shorts being around for a long time--or at least through 2022, anyway. The Google-owned video site unveiled the YouTube Shorts Fund Tuesday, saying that $100 million will be distributed to creators over the course of 2021 and 2022. Creators cannot apply to the...
It's been around for over a decade, but fundraising platform GoFundMe hasn't really focused on building up a personality for the brand behind the world's largest crowdfunding platform--that is, until now. And it's using its first brand campaign to challenge stereotypes surrounding New Yorkers and their reputation for rudeness. Spotlighting kindness amid tragedy Through a...
During day two of Adweek's Social Media Week New York, Katy Tenerovich sat down to go over media company Fitzco's approach to the Covid-19 vaccine campaign with Harvey Ra?ola of Netbase Quid. The conversation centered around the methodology in overcoming emotional response to a fact-based and somewhat controversial issue. As brand director at Fitzco, Tenerovich...