Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer "JJ" Healan, vice president of U.S. marketing, brand content and engagement at McDonald's, during Adweek's Social Media Week to discuss how an iconic brand includes new platforms into its media mix. Unlocking the power of a fan-powered platform Before McDonald's even joined...
Despite the fact that there's so much more to great marketing than magic, Uber's global head of brand Shivram Vaideeswaran believes it's a pretty valuable quality for a leader to inspire. "In a world that is constantly evolving every day," he said early on in his session for Social Media Week's Road to CMO panel,...
Acknowledging President Joe Biden's goal of having 70% of adults in the U.S. get at least one Covid-19 vaccine shot by July 4 and reaching 160 million fully vaccinated Americans by that date, Facebook head of health Kang-Xing Jin provided an update on the social network's various related initiatives. Jin said in a Newsroom post...
Hulu has upped Scott Donaton to the role of head of marketing following the February departure of former marketing chief Patrizio "Pato" Spagnoletto, who became global chief marketing officer, Discovery direct-to-consumer. Top line Donaton--whose new title is svp, head of marketing--has been head of creative for the streaming service since December 2019, when Hulu poached...
In a generational leadership shift, Havas hired a new chief creative for its Chicago office from Leo Burnett as a 30-year industry veteran steps aside. Myra Nussbaum is joining Havas Chicago as CCO after spending approximately a year as executive creative director for Leo Burnett. "Havas has an edge that the other holding companies don't...
Nielsen is issuing guidance to its media partners about the revelation that its pandemic TV audience measurement may have been off by as much as 6% and is aiming to complete maintenance on nearly 10,000 panel homes by the end of the month. The conversations and guidance, which Nielsen has been communicating to its clients...
In prepping for 4/20, the unofficial cannabis high holiday, Chris Vaughn tripled the number of drivers for his Southern California-based delivery service, Emjay. The CEO, who co-founded alcohol delivery brand Saucey and combined the two "vice" companies late last year, also shored up his web servers to handle an expected spike in weed orders, added...
The organization tasked with checking Nielsen's homework is crying foul about the measurement firm's counts of television usage throughout the first year of the Covid-19 pandemic. And after a month-long face-off with TV networks over this issue, Nielsen has confirmed that its figures do, in fact, need adjustment. The Media Rating Council, a nonprofit organization...
Jonathan Hyla, more commonly known simply by his last name, wants to empower creative professionals who think a bit differently than many of their colleagues--especially those who have ADHD. After working in radio, film and television for more than a decade, including doing high-profile celebrity interviews at E! Entertainment, Hyla shifted to his most recent...
The past year saw its fair share of emergencies, from weather-related disasters to the pandemic that's still ravaging the world. And brands aren't the only ones building emergency preparedness into their routines. According to monthly research series ML:Next from agency MullenLowe U.S., which spoke with 550 consumers from different backgrounds across the country between Feb....
Few who were in Milan for Fashion Week in 2015 will forget the buzz surrounding the Gucci ready-to-wear fall collection. The famous house's creative director Frida Giannini had been axed a few weeks before, so all eyes were on 42-year-old Alessandro Michele to see what he'd created. He'd been given all of a week to...
When research group OpenAI first introduced what is arguably the most powerful text generator in the world last year, it immediately wowed the AI community with its ability to produce realistic copy. Trained on nearly 1 trillion words pulled from across the internet, the generator, known as GPT-3, is able to mimic the style of...
Supply-side platform Magnite today reported revenues of $60.7 million in the first quarter, with roughly one-third of that coming from connected TV. Top line Magnite is working to position itself as the leading sell-side CTV platform. It merged with Telaria last year and closed on its acquisition of SpotX in April, consolidating SSPs to create...
After largely being confined to homes for the past year, perhaps it's not surprising that so many people are looking for new ones. According to recent research from Realtor.com, more than 25% of American homeowners will put their homes on the market in the next three years. With the residential market skyrocketing with growth, there...
Despite a tumultuous year, publishers' digital advertising revenues fared surprisingly well in 2020, according to a new study from Boostr. The survey, which analyzed the financial data of 54 primarily digital U.S.-based media companies and collected insights from 200 industry executives, found that the majority of publishers experienced overall growth in their advertising revenue by...