First brewed by Austrian immigrants back in 1865 in Toluca, Constellation Brands' Victoria remains one of Mexico's most recognizable beers. With a logo that sports the mythical king Gambrinus--fabled to be able to put back 144 pints in a single session--Victoria has a history of embracing its jovial side while celebrating tradition. In its new...
Much has been said about how creativity has been limited of late, due to the physical restrictions of meeting up and brainstorming ideas in person. The creative teams at Amazon and Droga5 London have learned lessons that have allowed their partnership to bloom with buzz-worthy campaigns to show for it. Socially distanced dog walks and...
Tetley is aiming to modernize in a bid to attract a younger and broader audience and protect its market share. Adweek has learned that Britain's largest tea brand appointed creative agency Neverland to conduct a brand refresh following a four-way pitch run by the AAR Group. A new brand communications proposition will be developed to...