The 2021 crypto craze has hit its first hiccup, according to recent data. After rising for the first three months of the year, the transaction volume of non-fungible tokens (NFTs) dropped in April, from $217 to $83 million, the first month-over-moth downturn of the year, according to industry analyst Dapp Radar. The number of traders...
NBC is setting up a franchise-packed fall season, including a Thursday night entirely devoted to its long-running Law & Order franchise, but there won't be a lot to laugh about on the network: It is holding all of its comedies--as well as the final season of This Is Us--until midseason. The broadcaster's fall schedule, announced...
The Women's National Basketball Association tips off its 25th season Friday night (May 14), and all 144 players, along with friends and influencers of the league, are sporting a special hoodie as part of a collaboration with Twitter. The #W on the front of the hoodie is actually a QR code that can be scanned...
Adweek's semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic shifts of the past year--and what the future might hold. If you missed any of the thought-provoking sessions or just wanted to watch them again,...
As content becomes an increasingly important part of the agency's business, Adweek U.S. Media Agency of the Year Wavemaker turned to a GroupM veteran to lead the practice in the U.S. Wavemaker appointed Valeria Mares as Wavemaker U.S head of content, effective immediately. "Our content practice has tripled in the past year," Wavemaker CEO, Americas...
As the delayed UEFA Euro 2020 tournament nears, sponsor Heineken's new campaign hopes to stir a little extra good-hearted rivalry among football fans this year, because hey, we all deserve a little extra mischief after the year we've had. Created by Publicis' Le Pub, the "Finally Together" campaign encourages fans and consumers to enjoy a...
A year ago, no one knew when live sports would make a return after Covid-19 forced the abrupt shutdown of every league, which complicated upfront negotiations. But Fox Sports is heading into this year's talks feeling better than ever about the state of the sports marketplace. So the company had a bit of swagger heading...
The new Chelsea F.C. away kit ad has proven an instant hit with fans, racking up over 3 million views over the first 24 hours alone. The groovy ad, released on May 13 to promote its home kit for the next season while reinforcing its London heritage, garnered an instant reaction that indicates passion for...
This Is Us isn't the only long-running successful series that will be end next season. Black-ish has been renewed for an eighth and final season, ABC said today. Creator Kenya Barris made the announcement on his social media accounts, calling the news "both exciting and bittersweet." Created by Kenya Barris, Adweek's Creator of the Year...
During the pandemic, students have faced a series of unique challenges, from the technical hurdles that can come with remote learning to the uncertain schedules and shaky financial futures that many adults are experiencing. And while restrictions may be lifting and the country is steadily reopening, we still don't know that the future holds, including...
Pinterest's Story Pins feature allows creators to share multiple videos, photos and more in a single Pin. A Story Pin can have multiple pages, and each page can be edited separately. The Story Pins feature allows users to record new videos within the Pinterest application, as well as import videos from their device's camera roll....