Pinterest introduced Story Pins in beta last September and, starting Tuesday, the feature--renamed Idea Pins--is available to all creators with Pinterest business accounts in Australia, Austria, Canada, France, Germany, Switzerland, the U.K. and the U.S. The renamed feature's basic functionality is the same. Idea Pins allow content creators to share multiple videos, photos and more...
Earlier this month, global disability network The Valuable 500 reached its goal of securing commitments to advance disability inclusion from the CEOs of 500 major corporations. Now, the organization is partnering with holding company Omnicom and P&G on a brand audit to help these companies drive innovation opportunities as part of the next phase of...
Sony Interactive Entertainment continues to bring a sense of epic adventure to its ads with its newest spot for its online game-enhancing subscription service PlayStation Plus. Pitting two players against each other in an ever-changing game of Best Of, the ad taps into the excitement of playing against friends and gives it the glossy finish...
Steeped in Americana and long beloved by hipsters, Pabst Blue Ribbon seems omnipresent these days, from its flagship beer to boozy hard teas, Hard Coffee to light-dose weed seltzer. The latter product, which quickly sold out its initial runs, may usher in the next era of PBR ubiquity. Spurred by strong buyer response since the...
Fox doesn't have a subscription video service unlike most of its rivals--and it's using that to its advantage. Executives spent much of Monday afternoon's upfront presentation showing advertisers the benefit of working with a company that is entirely ad-supported, both through the broadcast network and its AVOD streamer, Tubi. Monday's event was the company's third...
Paul Bannister grew up with the internet, surfing text-based browsers at the University of Pennsylvania in the early '90s. After college, he created--and eventually sold--a website to review video games, which was among the first of the era to have ads (after HotWired, the first online magazine). Back then, click-through rates were 2% to 3%,...
The role of chief marketing officer is a unique one that entails understanding digital, understanding how to build a brand and then knowing how to retain consumers once they've been enticed with your product or service. Research firm Advertiser Perceptions asked 300 marketing and agency executives in its Ad Pros community about the characteristics they...
Among the countless products that Americans buy, only a relative handful have found success by advancing two selling propositions at the same time. There's Miller Lite ("Tastes great! Less filling!") and Arm & Hammer baking soda. And, to date, the makers of WD-40 have confirmed some 2,000 uses for their product. Far less known, though,...
Walk into a grocery store today and you likely won't see an attendant offering a complimentary sample to curious shoppers. Throughout the pandemic, brands that once relied on the time-tested strategy of in-person product sampling had to find new ways of getting their goods into the hands of potential customers. Some found new digital methods...
In January, OnlyFans users perusing the platform might have been surprised to find a picture of a hot nude entirely different from the type they were expecting--noodles, covered in spicy chili sauce, dangling from a silver fork. The post, one of a handful from artisanal condiment brand Fly by Jing, leaned all the way into...