Elon Musk might be getting a windfall of publicity through his opportunity to host Saturday Night Live this weekend, but one of his competitors is also using the event as a launching pad for its own messaging. Sierra Space, a spinoff of aerospace firm Sierra Nevada Corp., has purchased 30- and 15-second preroll ads that...
A new app launched ahead of Mother's Day invokes Victor Hugo Green's historic Green Book as it attempts to help Black mothers navigate the perils of racism in the medical industry. Independent agency Mother worked with Irth, a non-profit tech project of Narrative Nation, on the launch of "The Black Mother's Green Book" today. Referencing...
While many brands are attempting to approach Mother's Day in a more thoughtful, personal and sensitive way this year, direct-to-consumer personal care brand Billie is pushing that trend even further. In an attempt to pull back the facade of unattainable expectations and portrayals of motherhood--especially around a day meant to celebrate it--the brand is honoring...
Whether it's a backdrop or a major driving force in our lives, music plays a big role in the human experience. But not everyone has the same access to music education and exposure. Realizing this, Brazil's Heli?polis' symphony orchestra, or Sinf?nica Heli?polis, joined forces with Hungry Man Productions to make headlines in a country obsessed...
The species that survives is the one that's most adaptable, said Sarah Hofstetter, president of ecommerce growth platform Profitero, as she cited Darwin during Adweek's Social Media Week N.Y. event today. "The past year has really been about change and the importance of adaptability," she underscored. During her presentation "Unleashing Your Inner Diva," Hofstetter provided...
Purdue Pharma's reckoning over the company's promotion of OxyContin contributing to an opioid epidemic has spread to the company's marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior Court on behalf of the Commonwealth of Massachusetts accusing Publicis Health of deceptive marketing practices for its role in promoting OxyContin to...