When it comes to customer experience management on social media, Paul Herman, vp of customer engagement and market intelligence at Sprinklr, says brands have a lot of data and more ways than ever to connect with consumers, but they're not using it efficiently. "We've created a bit of chaos," Herman told the virtual audience at...
BBC Global News traditionally uses its NewFronts presentations to make announcements about upcoming digital initiatives. But the company decided to go in a different direction this year: Katty Kay, the face of the global news division, moderated a discussion around the theme of brand purpose and trust. "Companies face a rapidly-shifting landscape on almost every...
BMW is turning its cars into a canvas for a robot artist as part of a new campaign that makes use of cutting-edge creative AI. The German auto brand and agency Goodby, Silverstein & Partners trained a machine learning system on more than 50,000 paintings, spanning 900 years of history, and tasked it with creating...
The Wonderful Company, which oversees brands including Fiji Water, Teleflora, Wonderful Halos and Wonderful Pistachios, has named its third creative lead in the past two years for its in-house agency. The Los Angeles-based company hired Margaret Keene as CCO for Wonderful Agency, tasking her with overseeing creative execution across all traditional, digital and experiential advertising...
Having 616 brand pages sounds like overkill. But this was a reality for Reebok in a 2012 Facebook audit. They managed to trim quite a few, with the help of fan page owners and moderators, but they were still left with over 200 internally-created pages. Most social media teams won't have to deal with this...
BuzzFeed returned to NewFronts for the first time since 2016 on Wednesday, as CEO Jonah Peretti laid out his vision for how the publisher plans to navigate changes, both internal and external, reshaping the 15-year-old company. During the presentation, Peretti focused on one major point: Through social listening, BuzzFeed has developed a deep, authentic relationship...
As cities across the U.S. start to open up again, many brands are hoping Cinco de Mayo will look a little more like we're used to. From restaurant credits to online videos to a margarita-inspired chip flavor, here's a look at how brands are celebrating May 5 in 2021: Cholula's burrito insurance Cholula Hot sauce...
"Our approach is always: We don't know anything," said CEO Mike Cessario about bottled water company Liquid Death's TikTok strategy. "We don't know what's going to work. The thing we think is going to work doesn't." Cessario made those comments during a session at Adweek's Social Media Week 2021 Wednesday, alongside TikTok global head of...
Complex Network's nine-year-old food brand, First We Feast--which houses some of the company's best-loved food shows including Hot Ones and the Burger Show--has recently hit 10 million subscribers on YouTube. This growth is partly thanks to diving into an unfilled niche at the right time, the company said. "There was this shift in culture around...
Vice Media Group's Wednesday NewFronts presentation took a strong stand against data discrimination, with the company arguing that the advertising industry uses a person's gender, age and ethnicity for targeted messaging, while making false assumptions and vast generalizations about their identity. "I think we can all agree that this is a shallow and diminishing way...