There are plenty of cowpokes, Southern twangs, guitar riffs and rugged vistas in a new ad campaign from the Texas-based Ranch Rider Spirits Co. But the brand leans into sight gags, sound effects and slapstick jokes rather than earnest Americana for its highest-profile marketing push to date. The fast-growing startup, which initially sold its ready-to-drink...
Roblox is bringing new ways of conversing to the metaverse. The gaming platform announced this week that it will roll out a spatial voice chat option that will allow players to talk to one another when their avatars are in close proximity in a virtual world. The feature is currently in a beta testing stage,...
Footwear and fashion accessories retailer Aldo is building on its successful "Step Into Love" campaign introduced a year ago with a refreshed version for this fall called "Step Into Love, Step Into Next." And why wouldn't it? The TikTok dance challenge tied to last year's campaign garnered more than 5.4 billion views on the social...
The profile of the typical guest at Wyndham Hotels & Resorts has changed dramatically in the past year: It's now making room for the "essential traveler." In contrast to serving business or leisure guests, the essential traveler has specific needs that the chain is addressing in partnership with Google. According to Wyndham CMO Lisa Checchio,...
Uber has appointed Dr. Mark Grether as general manager of Uber Ads in a further example of household names from outside of the traditional media fray further intensifying the competition for advertisers' budgets. Grether made public his appointment via LinkedIn earlier this week where he said his new role will involve developing the next phase...
EDINBURGH, Scotland--To the world, Johnnie Walker is one of the great whisky brands, but in its homeland of Scotland, it is still often mistaken as being an American brand due to the long-held international focus and global growth since it was founded in Kilmarnock, Ayrshire. The Diageo-owned whisky is available in more than 180 countries,...
As we reimagine the future of work without an office as its center of gravity, we may also want to question why we spend so much time developing and presenting decks. A case can be made that most presentation decks are: Unnecessary. Too long. A celebration of process versus product. A mechanism of management control....
Business has been brisk over the past year for the ad-tech sector's dealmakers, with the number of mergers and acquisitions now firmly in the double digits. Earlier this week, it was Mediaocean's turn to be acquired, with private equity outfits CVC and TA agreeing to purchase its wares from Vista Equity Partners for an undisclosed...
Outside of playing Final Fantasy VII on the original PlayStation and reading Buffy the Vampire Slayer fanfiction on Angelfire sites, nothing screams "I was a teenager in the '90s" quite like a pair of JNCO jeans. With the debut of its limited-edition Jalape?o Popper flavor, Goldfish Crackers is embracing the dial-up internet of it all...
After numerous Covid-19 postponements, the latest James Bond entry No Time To Die is just weeks from release (should the impact of the Delta variant not push back once again) and DHL is getting in on the action--literally--with a campaign that sees one of its drivers make a delivery despite Britain's greatest secret agent causing...
Making history has become the norm for poet and activist Amanda Gorman. In 2017, she was first-ever National Youth Poet Laureate. Last year, she became the youngest known poet to take part in a presidential inauguration. Now, she's partnered with Est?e Lauder as the beauty brand's first-ever Global Changemaker. As part of the partnership, Est?e...
Welcome to another episode of Survivor: Brand, where brands and their C-suites out-maneuver themselves after inserting their feet into their mouths. In this week's episode, Sweetgreen CEO Jonathan Neman suggested in an Aug. 30 LinkedIn post that more than three in four Covid-19 hospitalizations are due to people being overweight or obese. As you can...
Filmmaker Ewurakua Dawson-Amoah recently said that much of her work is dedicated to showing young Black creatives that there is room for them in their respective industries, noting "a lot of us grow up thinking there's not a space for us at the table." A recent partnership between Dawson-Amoah and Cricket Wireless in support of...
There's nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they've achieved. Kardashian and Paltrow compared...