ViacomCBS unveiled yet another major restructuring Monday morning, this one focused on Paramount Pictures, which will now have separate leadership for its film and TV units. Nickelodeon chief Brian Robbins will run the movie division--as president and CEO of Paramount--while Showtime chairman and CEO David Nevins will take over Paramount Television Studios, both adding the...
Fox Entertainment has acquired TMZ and all its media properties from WarnerMedia, in AT&T's latest entertainment-related divesture. Top line In the deal, Fox will own and operate all TMZ-branded linear, digital and experiential assets, which includes two syndicated magazine programs airing on 18 networks affiliated by Fox television stations, as well as TMZ's celebrity and...
Sustainability-minded consumers want to do good things for the planet--but that gets a little complicated when it comes to air travel. Delta Air Lines' new ad campaign, launched today, speaks directly to that conflicted traveler. "Isn't it a paradox," a voiceover in the new spot muses, "that the love for this world that gets us...
Zena Arnold leads Kimberly-Clark's global marketing team with the goal of driving growth for some of the most iconic CPG brands including Huggies, Cottonelle and Kleenex. Arnold is known for her innovative approach to holistic marketing in addition to her ability to cultivate a best-in-class digital marketing function to create powerful, purpose-driven experiences for consumers....
Dark mode has arrived on LinkedIn. The professional network rolled out the feature to all members worldwide Monday, saying that it was a "highly requested" addition to the major redesign it debuted last September. LinkedIn said its team took "a thoughtful approach" to ensure that dark mode took accessibility and inclusivity considerations into account and...
Snap Inc. added three new executives to its talent partnerships team. New head of talent partnerships for Europe, the Middle East and Africa Julie Bogaert joined the company from Facebook, where she had been a strategic partnerships manager for the flagship social network and Instagram, as well as its second employee in the EMEA region....
S4 Capital, which is the holding company for the recently rebranded umbrella agency group of Media.Monks, intends to expand its services into technology--it has revealed--as it announced a six-month increase in gross profit of 49% while experiencing an acceleration in growth for the second quarter. With like-for-like billings up by almost 82% to $756.5 million...
Say you've got a sustainable product ready for market. What's the best way to grab consumer attention? To get an idea of which sustainable attributes are most important to consumers, Adweek teamed up with intelligence company Morning Consult to ask them directly. Sustainability is important, but so is cost According to the survey, sustainability is...
When asked about sexual harassment in the workplace, companies will often reiterate the same phrases of "zero tolerance" or "no place in our office," but the problem often lies in that most complaints never reach human resources. A Pew Research Center survey revealed that 59% of women have experienced some form of sexual harassment, and...
As the deprecation of third-party cookies nears, publishers, advertisers and tech companies have been forced to figure out what the new fundamentals of digital advertising, such as audience targeting and ad serving, will look like in the aftermath. In the midst of industrywide indecision, the frontrunner to replace the once-ubiquitous cookie is the Unified ID...
Whether you're an old-school brand keeping it real or a Gen Z brand just trying to "keep it 100" during the pandemic's social distance, authenticity still matters to brands growing with their consumers. Vans' #OffTheWall approach to brand-building uses art and creative self-expression to keep its 55-year-old purpose feeling younger than its years. Kristin Harrer,...
For many first-generation tech companies, their brands are synonymous with the people who created, nurtured and passionately grew them to what they are today. These founders define the brain trust, values, purpose and aesthetic of their companies, setting the bar for their customer experience and relationship. Founders like Steve Jobs, Elon Musk, Richard Branson and...
Even though he now leads the organization as its CEO and executive director, Amit Paley still remembers his early days with The Trevor Project, starting out as one of its volunteer counselors in 2011. And from that time, one phone call in particular stays with him. It came in over the crisis line from a...
Here at Adweek, we're on what we like to call "the road to Brandweek"--the time of year when we are thinking, writing and talking about brands nonstop. Not just any brands, though--the best. Brands that invented products you didn't know you needed and deployed marketing tactics that made you stop scrolling. Marketers who dug deep...
This was supposed to be our summer, a season of blissful freedom making up for the one scuttled by the novel coronavirus in 2020. But Covid-19 came for 2021, too. After a jubilant start to summer--the TSA recorded the highest number of fliers over Memorial Day weekend since the pandemic began, and cruises resumed at...