Unilever's $3.3 billion media account has been retained by WPP's Wunderman with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer. The retention of the contract follows a six-month review and will see Mindshare continue to work across all markets including the U.S., the U.K. and...
After a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry--and to do it, the company plans to pick up the pace on its new measurement offerings. In a letter sent today to advertisers, agencies, broadcasters and others in the media industry, the firm, which in August had...
The advertising agency world has strived--to some extent--to develop its image by improving the makeup of its teams, which often looks like introducing a chief diversity officer role. These individuals are each charged with driving change within their businesses away from the pale, male and stale view that remains around many industry leaders. Some have...
In a world where every brand aims to be true and real--or, in marketing speak, authentic--Burger King is going beyond its recent efforts to position itself as a sustainable quick service restaurant by banning 120 "nonessential, artificial ingredients" from its menu. The changes, announced today, are not happening all at once. Burger King has slowly...
To promote its newly introduced plant-based Bac'n Bap offer, coffee chain Costa Coffee has turned to celebrity chef Gordon's Ramsay's lookalike as it celebrates the art of imitation. The fake cooking demonstration of the vegan bap, as presented by Martin Jordan doing a perfect imitation of the foul-mouthed Scottish chef from Hell's Kitchen, began to...
When you're feeling anxious, how do you cope? Do you seek out healthy solutions or are you prone to more destructive behaviors? That's the central question in a new ad from retailer Petco, which tackles mental health--with a bit of a twist. It's the latest chapter in Petco's "It's what we'd want if we were...
Pinterest teamed up with designer Sergio Hudson for New York Fashion Week this week. Hudson's inspiration board is enabling Pinners to learn how a collection gets made directly from his studio, and they will have access to shop his fall and winter 2021 womenswear collections directly via the platform, as well as a behind-the-scenes look...
Shang-Chi and the Legend of the Ten Rings, the latest superhero flick from Marvel, pummeled its early estimates and raked in nearly $100 million at the U.S. box office over the Labor Day weekend, making it one of the top-grossing movies of the year. While that's an encouraging sign, the theater industry is still trying...
Blue's Clues taught us many lessons since it premiered 25 years ago, but earlier this week, Steve taught marketers everywhere a lesson in empathy. Anyone in their late 20s and early 30s probably remembers sitting on the floor of a living room mesmerized by a dog, Blue, and her best friend Steve. From a video...
Streaming platform Spotify made Release Radar the third always-on personalized playlist available for sponsorship worldwide, and fellow streaming service Disney+ was the first to bite. Release Radar, which is updated every Friday, has become one of the top three personalized playlists on Spotify in the Asia-Pacific region, Europe/Middle East/Africa, Latin America and North America, and...