Nike is continuing its "Play New" campaign with a partnership with Grammy-winning rap artist Megan Thee Stallion, who will share her personal fitness journey while encouraging her fans to follow their own athletic paths and ignore naysayers. In the campaign's short film titled "New Hotties," Megan illustrates her own athletic journey, which included unsolicited advice...
Twitter rolled out its official hashtag-triggered emojis for the 2021 elections in the U.S., with Election Day set for Nov. 2. The social network shared the emojis in a @TwitterGov tweet, and the following hashtags will add them to tweets: #IVoted, #IVotedEarly and #YoVot?. The 2021 United States election season is right around the corner....
Jennifer Lopez, like aspiring artists before her, heard early in her career that talented people were "a dime a dozen" and that, sooner rather than later, someone "younger and better" would come along to capture the public's attention. Lopez, speaking during the final day of Brandweek, poked holes in that outmoded way of thinking by...
Twitter chief customer officer Sarah Personette took to the Brandweek "stage" this week to discuss the social network's commitment to brand safety and steps it is putting in place to keep conversations on its platform authentic and healthy. "The health of the conversation became our No. 1 priority about four years ago," Personette said. "This...
Google, following in the footsteps of its platform peers Facebook, Twitter and LinkedIn, has finally entered the newsletter universe, and marketers have taken notice. News broke last week that engineers working at Google's in-house incubator, Area 120, have developed a product called Museletter, which will allow users to create a public-facing Google profile that they...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Christina Wootton of Roblox identifies new trends in user engagement being set by young audiences. Below, in her own words, she lists three key ways for brands to immerse users...
Even the best media pitches can leave questions in the ether. Will there be a gap between what's promised and what will be delivered? Will the agency team working on the business match up to the image that the slick new business machine has presented? Selecting the right media agency is critical if brands want...
Nearly one-half of Snapchatters responding to a recent survey by Snap Inc. said they intend to observe Hispanic Heritage Month in some fashion. The company wrote in a blog post, "The Snapchat Generation is distinctly diverse and socially conscious, making this month an especially important time for our community. As a particularly inclusive group, nearly...
Early in the Covid-19 lockdowns, questions of "returning to the office" typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it's no longer about a...
The irony of launching a line of drink mixers while not actually partaking in alcohol herself is not lost on Blake Lively, the actor and entrepreneur married to "infamous gin slinger" Ryan Reynolds. But with her wry sense of humor on full display, Lively announced her nascent brand, Betty Buzz, on her social media channels...
While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it's an opportunity for the home furnishings retailer to further grow its business. That's according to Umesh Sripad, the banner's chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer's in-store experience and digital efforts....
Facebook is marking National Suicide Prevention and Awareness Month with two initiatives: limiting the distribution of content that does not violate its rules but trivializes themes around death, depression or suicide; and releasing a new toolkit to guide conversations about viral suicide challenges. Global head of safety Antigone Davis wrote in a Newsroom post, "September...
Reasons why Facebook may remove content from its News Feed are clearly detailed within its community standards, and the social network published its content distribution guidelines Thursday to shed more light on why content may receive reduced distribution on News Feed. Director of product management Anna Stepanov explained in a Newsroom post, "As we work...
The global rollout Thursday of Twitter's Tips feature on iOS is just part of what product lead for creator monetization Esther Crawford called a philosophy to "turn followers into fans and fans into funds." The extended availability of Tips is the first step in Twitter's push to "go beyond 280 characters," head of consumer product...
In the nearly four decades since its inception, Sam's Club has modeled its approach to retail after its founder, the late entrepreneur Sam Walton, who sought to keep prices low for small business owners and organizations with the aim of building self-sufficient communities. That dedication to Walton's legacy is being extended into the world of...