The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn't apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting...
While Ryan Reynolds is a frequent face in ads for the brands he owns and movies he stars in, some of the most celebrated work from his agency, Maximum Effort, has barely featured the actor at all. And maybe that's a good thing. In a new video shared by Reynolds, we learn about a comparative...
There are three types of people in this world: people who neatly break off each section of a Kit Kat, people who nibble on the chocolate until the wafer is exposed and people who throw all manners out the window and barbarically bite right through the bar. Ever since Kourtney Kardashian came out to the...
Spotify kicked off its first global business-to-business campaign this week, "All Ears on You," in partnership with FCB New York. The campaign will begin with digital audio, digital video, out-of-home and social media elements in major U.S. cities, with activations in Australia, Canada, Germany, Mexico, New Zealand, Spain and the U.K., as well as other...
Hulu subscribers can get two services for the price of one. The streamer is partnering with Uber Eats to offer users six free months of a subscription to the rideshare company's food delivery service. Top line Subscribers of both Hulu's ad-supported and ad-free tiers, as well as Hulu + Live TV customers, are eligible for...
You might not expect an insurance company to urge you to be reckless. But that is the message from Scandinavian insurer Hedvig, which throws caution to the wind in a new campaign targeting college students. As students start a new semester, with some leaving home for the first time, Hedvig's ads simply read: "Go get...
Chat application Discord is rolling out a series of updates with a focus on Nitro subscribers, scheduled events and accessibility tools. Rolled out Monday in the Discord desktop application in the U.S., the new server avatars feature allows Nitro subscribers to use a different avatar to represent them in each of their servers. With this...
At a time when customer experience is everything, the overwhelming majority of marketers and sellers believe CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in the physical and digital worlds. Oracle's CMO Ariel Kelman and Red Bull Racing Honda's CMO Oliver Hughes took the virtual stage...
Amazon Prime Video will be the exclusive home of Thursday Night Football starting next year, and the company is laying the groundwork by declaring itself "the future of football" in a new creative campaign. The streamer will take over the Thursday Night Football package from Fox next season, and will stream the games exclusively for...
Pharmaceutical and life sciences giant Bayer has consolidated its media account, awarding WPP's MediaCom as its global full-service media agency following a competitive process. The account appears to be worth $800 million, according to COMvergence numbers. MediaCom previously worked with Bayer across 65 markets, but this consolidation will add markets including Germany, China and Russia....
Facebook will invest $50 million over two years in the XR Programs and Research Fund, earmarked for programs and external research related to responsible development of the metaverse. The social network said it will collaborate with academic institutions, civil rights groups, governments, industry partners and nonprofits, and its initial partners in the effort include: Africa...
Brittany Bosco's many talents make it hard to categorize the multidisciplinary artist. In the past five years, she launched her own creative shop and record label, released two albums and led branding work for Facebook, Instagram, HBO and Snap. At its core, her non-agency Slug Global is more of an art collective: It's a passion-driven,...
When agency veteran Eva McCloskey graduated from high school, she skipped college and went straight to a corporate job. And after rising through the ranks of the insurance world, she landed at creative agency Barbarian as one of its first employees. Once considered untraditional, her path is becoming more common, thanks in part to 14...
The planet is in trouble, and it's pretty obvious who's to blame. "We are meant to be the more intelligent species, [yet] we're producing a hell of a lot of waste in a way nature never does," said Oliver Dudok van Heel, head of client sustainability and environment at international law firm Freshfields Bruckhaus Deringer....
For those who weren't around for it, the first few minutes of 2000 were really scary. Throughout the late '90s, doomsday prophets had been warning that computer programs the world over would go haywire at the stroke of midnight, as most time coding assumed that "19" preceded the year. Times Square would go dark. Planes...