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Новости за 14.09.2021

SNL Alum Norm Macdonald Dies at 61 After Cancer Battle

Adweek.com 

Former Saturday Night Live star Norm Macdonald passed away Tuesday morning after a nine-year private battle with cancer at age 61, according to several reports. He was an SNL cast member from 1993-98, anchoring the show's Weekend Update segment for three seasons, and was also known for his Burt Reynolds impersonation on the sketch show....

Mothers Against Drunk Driving Finds a New Ally: Anheuser-Busch

Adweek.com 

Despite declines in fatalities since the 1980s, drunk drivers still kill more than one person per hour every day in the U.S. And although Americans have been driving less during the pandemic, the National Highway Traffic Safety Administration estimates fatal crashes involving an intoxicated individual behind the wheel rose 9% in 2020 compared to 2019....

An Investment App Is Footing the Bill for College Students Using FOS’ First Paid Product

Adweek.com 

Sports business publisher FOS, recently rebranded from Front Office Sports, is working with the investment app Public to underwrite the cost of its newly launched subscription product, Insights, for any college student with a ".edu" email address. College students who sign up for the promotion get Insights free for one year, as well as $10...

#StanleyTweets From NHL, Twitter Go on Display at the Hockey Hall of Fame

Adweek.com 

The National Hockey League teamed up with Twitter in June on #StanleyTweets, an initiative to engrave 52 tweets to the @StanleyCup account into a first-of-its kind installation at the Hockey Hall of Fame in Toronto. That installation is now live. This marks the first time actual fan tweets have been on display at the Hockey...

How the Production Industry Is Leaning Into the Zoom Era

Adweek.com 

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Shaun MacGillivray of MacGillivray Freeman Films urges holdouts to embrace the possibilities of hybrid and remote work options. Below, in his own words, he exemplifies how film and other industries...

NFL Data Finds Audiences Where Commercials Can’t

Adweek.com 

An NFL game will put a brand's message in front of millions of people on any given Sunday (or Monday, or Thursday). But some of that messaging gets lost when it doesn't speak directly to the fan. That's because pro football's big crowds hide smaller groups that broad advertising talks over. It's left to social...

Twitter: How to Stop Personalizing Your Experience Based on Your Inferred Identity

Adweek.com 

By default, Twitter will attempt to personalize your experience on the social network "based on your inferred identity." The Twitter application reads, "Twitter will always personalize your experience based on information you've provided, as well as the devices you've used to log in. When this setting is enabled, Twitter may also personalize based on other...

TikTok Details Several Well-Being Updates

Adweek.com 

TikTok detailed several updates and resources related to the well-being of its users. Director of policy, TikTok U.S. Tara Wadhwa wrote in a blog post Tuesday, "We're inspired by how our community openly, honestly and creatively shares about important issues such as mental well-being or body image, and how they lift each other up and...



These Fake-News PSAs Imagine a World Where Billionaires Actually Help End Poverty

Adweek.com 

Our world has no small number of crises on its hands, from a global pandemic to an extinction-level climate crisis that's brewing rapidly. Yet it often seems like billionaires and highly profitable corporations give it all little more than lip service. The nonprofit Concern Worldwide is drawing attention to the lack of dramatic solutions coming...

Jolie Hunt on Breaking the Mold of a PR Agency for Her Communications Company

Adweek.com 

Jolie Hunt set out to create a different type of strategic communications agency when she launched Hunt & Gather in 2014. Hunt was shaken by her brief, unpleasant stint as AOL's chief marketing officer. It was the first time in her career that hard work didn't equal professional success, and she knew it was the...

Sales Associates Are Evolving to Become the New Rising Stars of Retail

Adweek.com 

As recently as the 1990s, one of the areas where retailers excelled was high-touch customer service. Then came the aughts. "I think we went through this period in the early 2000s where companies were pulling sales associates out of the store because they were trying to save money and reduce costs. And then ecommerce came,"...

How Consistency Helped Alaska Airlines Ascend From Pandemic Turbulence

Adweek.com 

How do airlines protect passengers during a pandemic without sacrificing their company's spirit? It's a delicate safety dance. Since Covid-19's arrival, Alaska Airlines has banned more than 700 people--including an Alaska state senator--from flights for violating safety policies. It's also made playful distance markers, choreographed '80s parody videos and extended frequent-flyer perks. As the holiday...

Wawa’s Journey From Small-Town Dairy to Convenience Store Phenomenon

Adweek.com 

Six years ago, when the Vatican announced that Pope Francis would be stopping in Philadelphia as part of his visit to the United States, local businesses responded en masse. Manayunk Brewing Company made Papal ale. The pope's likeness appeared on pizza boxes. Local station WZMP started a "popecast." But no welcome stuck in local memory...


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