In 2018, Snap's stock was down and a number of senior leaders had recently left. Around this time, Snap CEO Evan Spiegel made a commitment to bring on a number of important senior leaders to help bring the company back from irrelevancy. Enter Jeremi Gorman. She joined the company in 2018 as chief business officer...
Curated content platform Flipboard detailed several updates to its email newsletter offerings Thursday. Flipboard said in a blog post Thursday, "I was invented in 1978. First widely used within universities in the early 1990s. Over 300 billion of me are delivered every day. What am I? If you guessed email, you get a point." Email...
The people who make up America are changing. That means the shoppers who walk down grocery store aisles looking for soap and mayonnaise are changing, too. Between 2010 and 2020, the number of U.S. residents who identify as either Hispanic or Latino increased 23% to 62.1 million, according to the Census Bureau. The group now...
The last several years have seen unprecedented growth in women's sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night. Bleacher Report's HighlightHer, a portfolio brand focused on female athletes and teams, is going to market for the first time and has secured three major launch partners: Zelle,...
Grocery and retail giant Albertsons added a multiyear agreement with Pinterest to its shelves Thursday. The two companies will collaborate on artificial intelligence and application-programming interfaces aimed at helping grocery shoppers with their fresh meal planning. Albertsons will also be able to tap Pinterest's creator ecosystem, insights on trends and content formats such as multipage...
The evolution of advertising moves at a fast pace, so those looking to regulate it have to as well. Digital transformation is happening across the world and, with the monitoring of advertising in the U.K. predominantly falling to the Advertising Standards Authority (ASA), the organization has introduced new technology-driven systems to support growing sophistication in...
Jeep, Ram and Fiat, sibling brands under the Stellantis corporate banner, announced a groundbreaking three-year partnership Wednesday with Bono's celebrated charity (RED) that will donate $4 million to fight the Covid-19 pandemic and other global health emergencies. The alliance includes several special-edition (RED)-branded cars, starting with a 2022 model year Ram truck that will launch...
Because of the excitement around Olympic gymnast Simone Biles and Athleta's partnership, the athleisure brand will offer a limited edition collection that will serve as a "sneak peak" for the full line the two are developing for the spring. In fact, Athleta's chief brand officer Kyle Andrew, who spoke with Adweek senior editor T. L....
It's the last week before the Johnnie Walker Princes Street experience is set to open in Edinburgh and Diageo chief marketing officer Cristina Diezhandino has spent the last couple of days camped there for the preview tours. Meeting Adweek in the main top floor lounge, which includes a view of the castle as well as...
The upper ranks at Facebook are undergoing more changes, as longtime chief technology officer Mike Schroepfer will transition to become the company's first senior fellow at some point in 2022, to be succeeded as CTO by Facebook Reality Labs vice president Andrew Bosworth. Schroepfer joined Facebook as vp of engineering in August 2008, ascending to...
Barstool Sports has made its entr?e into the world of food. The publisher is pushing into the CPG and food-delivery industries, as well as launching the "World Cup of women's hockey," the Barstool Hockey Cup, CEO Erika Nardini said in an upfront presentation Wednesday night. Barstool will be unveiling a branded pizza product, called One...